About me

An impassioned e-commerce and digital marketing professional with fourteen years of experience working within the luxury market. In-depth understanding of B2B and B2C trade has underpinned specialist skillsets in e-commerce platforms, analytics, SEO, social media and email marketing, online product lifecycle management and content creation. Having initially begun employment with the high-end Japanese womenswear label, Yaccomaricard, as Wholesale Assistant, it was my possession of a background in Graphic Design and previously acquired e-commerce experience gained working for a luxury footwear retailer that allowed us to identify the potential for new growth within the company. Throughout, what was to be almost ten years, I carved myself a stream that led to the position of Digital and Marketing Manager, wherein one of my major achievements was creating an online identity for the UK division and spearheading entry into the e-commerce market by conceiving, creating, launching and maintaining their site, social media channels and email marketing. Leading the online presence consequently sparked a desire to explore the customer mindset and tap into what is desired from the online experience; I discovered that this was a sphere that was to grip and motivate me. Adept at utilising tools such as Google Analytics and Optimize, Inspectlet, Google Ads, Ahrefs, and Mailchimp, I thrive on using data to drive results. When much of the world became digital during the pandemic, it became ever clearer to me that the journey we take with a company online needs to be balanced with the human component and embody the heart of a bricks and mortar store. This is an approach I adhere to professionally – an amalgamation of the creative and analytical.

PostsProjectsExperienceTeam

Work history

Y
Y
Digital and Marketing ManagerYaccomaricard
Nov 2011 - Mar 2021London, United KingdomFull Time
An in-depth understanding of B2C e-commerce and marketing, the wholesale industry and B2B trade has been underpinned through a diverse and developing role within the UK division of the Japanese fashion brand, Yaccomaricard, leading to the title of Digital and Marketing Manager and includes two years as Acting Wholesale Manager. Achievements: • Managed the development, construction, launch and maintenance of the e-commerce department and online store www.yaccomaricard.london. • Conception and generation of aligned multi-channel campaigns across social media platforms, Mailchimp email marketing and periodic print material. • Successfully introduced creative editorial style series’ via digital marketing, such as ‘Japan in London’, which enhanced brand integrity, attracted new followers and boosted social media interaction significantly. • Owned responsibility for the online product lifecycle, which included the orchestration of photoshoots, post-production editing, composing product copy and the planning and execution of weekly launches. • Strategised sitewide content merchandising by optimising product feeds, creatively categorising whilst upholding brand integrity and priming for effective filtration. • Maximised site potential with use of Google Analytics and Inspectlet. • Ensured SEO via frequent analysis and update of titles and meta description/tags. • Oversaw and launched all online seasonal retail events and provided constant customer support throughout promotional periods when website traffic high and discount codes applicable to orders. • The rejuvenation of the UK division company branding, which incorporated the design of packaging and stationary for Yaccomaricard London and labelling utilised by the brand worldwide.
P
P
Digital Assistant and SalesPoshu
Jun 2007 - Aug 2011Manchester, United KingdomFull Time
Targeted to oversee the maintenance of a multi-brand e-commerce site for the high-end footwear and accessories company, in addition to creating content for digital marketing and dealing daily with front of house sales and general ad-hoc duties. Further responsibilities were: • Content creation for weekly social media campaigns in alignment with product uploads and seasonal events. • Complete involvement in the generation of e-commerce imagery, which spanned from product arrangement during photoshoot to the retouching and preparation of photographs for web, ensuring high standards and colour consistency throughout. • Writing descriptions for online product uploads, for which a knowledge of fashion and awareness of consumer needs was prerequisite. • The upload of new stock onto the website; correctly categorised and with strategic content for SEO. • The spearheading and management of trading past-season products via a discount e-commerce platform specialising in designer fashion labels. • The initiation of a number of promotional events in collaboration with local businesses to strengthen ties, increases exposure and maximise marketing potential. • Front of house sales as a ‘style advisor’, which helped develop interpersonal skills and the ability to interact confidently with customers. • Carried out general administrational duties such as online order processing, compiling and updating competitor research database and fulfilling daily/weekly sales reports.

Education

U
U
(BA hons) Graphic DesignUniversity of Salford
Sep 2004 - Jun 2007Salford, United Kingdom