Experienced Digital and Marketing Manager with a demonstrated history of campaigns and results. Skilled in Search Engine Optimization (SEO), Adobe Suite, Direct Marketing, Marketing Strategy, and Digital Marketing. Strong marketing professional with a Higher National Diploma focused in Graphics Communication from University College for the Creative Arts.
Projects
Projects credited in
- Behind The Scenes With Mike FisherWhether you aspire to become a successful interior designer or are looking to employ one, this new series is the must-watch for you. We ask our interviewees to reveal stories about their beginnings, share their favourite projects, biggest challenges and interior design tips.
- Behind The Scenes With Joanna Wood for John Cullen LightingBehind The Scenes With is a fabulous series of interviews with the most creative minds of the interior design industry. I decided to interview the most spectacular people we have worked with, amongst whom are Joanna Wood, Emma Sims-Hilditch and Brian Woulfe, Mike Fisher, Karen Howes and many more fabulous people. I asked our interviewees to reveal stories about their beginnings, share their favourite projects, biggest challenges and interior design tips.
Work history
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Digital Marketing ManagerWorld Travel & Tourism Council
London, United KingdomFull Time
Joining the company as Digital Marketing Manager to manage the design and implementation of a new website & members app. In addition, I was hired to align and transform the digital, branding and traditional marketing strategy, channels and outputs alongside the Marketing VP.
Key achievements:
- Created procedures for new membership enquiries to benefit the Membership team including implementing a new lead gen tool
- Redesigned the website and reduced the bounce rate from 70% to 1% alongside other key metrics including average session duration, users, sessions per user and pageviews
- Implementing a new data visualisation tool
- Co-manage the SafeTravels Stamp key global initiative
- Grew YouTube video views from 10k in 2019 to 55.5k in 2020. So far in 2021, video views are 35k
- Created new sponsorship packages focused on benefiting the partners and maximising the offering
An overview of my responsibilities include:
- Manage all B2B, B2G & Associations marketing activities
- Website, Newsletters & App Management
- Strategy, Content & Campaign planning and implementation
- Manage the Global Summit Registration & Virtual Platform
- Work alongside the VP Marketing to manage the Marketing plans and project manage the Marketing Plans and Outputs for all Events
- Create and manage cohesive branding and documentation alongside with the rest of the Marketing Team
- Manage new report/initiative launches
- Manage and analyse the analytics across all of the marketing outputs and channels
- Managed Social Media for 7 months before a social media manager was hired
- Co-manage the Data Visualisation Tool
- Manage Marketing Tools and Suppliers
- GDPR Compliance Officer
During the Summer of 2020, I took on a lot of responsibilities whilst the team, except VP Marketing, was on furlough including all of the design work for the company.
Software includes: Adobe Suite, Microsoft Suite, Salesforce, CampaignMaster, Brandwatch, Google Suite, CVENT, CrowdCompass, Hootsuite, Domo, DNN
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Digital ManagerOd Group
London, United KingdomFull Time
I worked on delivering the digital and marketing strategy for the whole of Od Group including Od Interiors, Od Projects, Od Solutions & Od Petite, including:
- Website
- Social Media
- Branding
- Events
- CRM & Client/Partner Data Processing
- Company Literature
- Awards
- Digital Strategy
- Marketing Campaigns
- Project Marketing
Due to the company not having a dedicated marketing professional previously to hiring me, only a part time newly created Marketing Executive who went on maternity leave, this role was an ever evolving role. The company also learnt what marketing could do to help the company grow whilst also adapting to understand how marketing could support each division and team within the organisation.
Software included: Adobe Suite, Microsoft Suite, Capsule CRM, Social Media, Google Suite
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Skills
- Marketing
- Digital
- Analytics
- Branding
- Design
- Project Management
Education
U
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Graphics Communication HNDUniversity of the Creative Arts, Farnham
- Farnham, United Kingdom
HND in Graphics Communication