About me

I'm an enthusiastic and results-driven professional seeking new opportunities to channel my creativity and communication skills. With a passion for thinking outside the box and a proactive mindset, I thrive on transforming ideas into impactful experiences. I've just returned to London from living in Canada and I'm seeking new opportunities to best channel my skills in industries such as Music, Technology, Entertainment and Media.

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Work history

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Skills leaderApprentice nation
Apr 2020London, United KingdomFreelance
In recent years I’ve worked closely with Apprentice Nation, an integrated brand partnership platform and creative youth organisation, with the mission to inspire younger generations into apprenticeship routes through culture and music. My role as a Skills Leader has been to develop content to provide young individuals with fundamental skills for work and in life. - I’ve conceptualised modules on topics such as diversity and inclusion, work experience, job opportunities in sustainability, emotional intelligence and how your digital footprint can affect your career route. - Working with production teams, I’ve transformed my independent research into engaging content for young apprentices to watch and learn from. - A key highlight of this role has been interviewing industry leaders and music artists such as AJ Tracey, Ray BLK, and Ms Banks. - Presenting and interviewing are key element to this role, showcasing my confidence in effectively communicating ideas to a camera. See my last set "Careers that make a difference: Green jobs (feat.Berwyn)" here -https://www.youtube.com/watch?v=623euuHVlDk
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Account ExecutivePan Communictions
Jul 2021 - Sep 2022London, United KingdomFull Time
As an Account Executive I work in an award-winning PR agency in London, working with and storytelling for, global B2B technology companies. - Working across 5 clients in spheres such as fintech, cybersecurity and cloud software, my role is to lead the press office by producing a story to pitch to the media based on the brand and mission of clients. - In this role I develop relationships with journalists across national publications such as The Telegraph and the BBC, as well as key trade publications to secure media coverage in accordance with KPIs. - I monitor industry trends and developments to identify emerging opportunities or topics that will affect my clients. - I report and document coverage metrics as well as record of client interactions and project details. I assist in writing press releases and thought leadership articles as well as preparing clients for media briefings.As an Account Executive I work in an award-winning PR agency in London, working with and storytelling for, global B2B technology companies. - Working across 5 clients in spheres such as fintech, cybersecurity and cloud software, my role is to lead the press office by producing a story to pitch to the media based on the brand and mission of clients. - In this role I develop relationships with journalists across national publications such as The Telegraph and the BBC, as well as key trade publications to secure media coverage in accordance with KPIs. - I monitor industry trends and developments to identify emerging opportunities or topics that will affect my clients. - I report and document coverage metrics as well as record of client interactions and project details. I assist in writing press releases and thought leadership articles as well as preparing clients for media briefings.

Education

Bachelor of Arts (BA) Goldsmiths, University of London
Aug 2018London, United Kingdom
I graduated with a 1st class degree.