About me
I'm a content strategist. I have a passion for (/ strong opinions about) the potential of a tale properly told: the marriage of the best ideas with the best delivery, why it's often the delivery part that gets overlooked, and how to do it well. A good idea or a beautiful bit of creative deserves the best distribution strategy to get it out there in the real world in a way that makes sense and is memorable. So my company focuses on curating the right channels, audience insights, assets and timing to do a good idea justice.
Work history
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FounderArbor Communications
London, United Kingdom
The other half of a beautiful idea is in the telling. Arbor exists to tell stories in the round. We focus on curating the right channels, audience insights, assets and timing to do a good idea justice.
Head of Content StrategyWeber Shandwick
- London, United Kingdom
Starting in the Swiss office before moving to London, I spent seven years agency-side building the businesses' integrated content strategy, offering and expertise across different target audiences.