About me
Highly experienced former Director of Communications with over 15 years experience and an exceptional track record in the fashion, luxury, retail and beauty industry. Excellent communications professional skilled in strategy, fashion, luxury goods, cosmetics, publicity, influencer and digital marketing, content creation, sustainability, CSR (including employee volunteering and fundraising) and crisis management.
During my tenure I also participated in board meetings and influenced decisions with key global senior executives for the VIVA Glam Fund (formerly known as the MAC AIDS Fund). I am passionate about CSR and throughout my career I have chosen to work with brands that have strong philanthropic values.
Projects credited in
Work history
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Integrated Communications & Engagement DirectorMAC Cosmetics
- London, United KingdomFull Time
Part of the MAC Leadership Team - managed a team of 18. Strategic planning, brand development, leadership and MarComms. Digital Marketing. Influencer Marketing. Regional head of department (UK and ROI) functions include Fashion, Communications/PR (includes Influencer Marketing) Artistry, Internal Communications, Artist and Talent Relations and collaborations (film, TV, theatre and performing arts), Sustainability, CSR and Crisis and Issues Management for the brand.
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Communications & Fashion DirectorMAC Cosmetics
- London, United KingdomFull Time
Regional Head of Communications and Fashion Relations; part of the MAC Leadership Team in UK and ROI.
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Skills
- Communication Strategies
- Communication Skills
- Crisis Management
- Crisis Communications
- Digital Content
- Strategic Communications
- Strategic Thinking
- Strategic Planning
- Influencer Engagement
- Influencer Marketing
- Influencer Management
- Public Relations
- Public Speaking
- Contract Negotiation
- Negotiation
- Fashion Communication
- Copywriting Skills
- CSR
- Sustainability
- Social Media Marketing
- Leadership
- Department Leadership
- Team Leadership
- Volunteer
- Philanthropy
- Digital Marketing
- Artist Relations
- Fashion Business
- Brand Development
- Brand Collaboration
- Collaborations
- Collaborative Working
- Beauty
- Beauty Brands
- Beauty Consultant
- Beauty PR
- Beauty Events
- Beauty Copywriting
- Beauty Industry
- Fashion Beauty
- Cosmetics
- Retail
- Fashion Events
- Fashion
- Agency Background
Education
Awards
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Volunteer of the YearThe Estée Lauder Companies Inc.
Voted ‘Volunteer or the Year’ at Estée Lauder Companies for my work with mothers2mothers.