About me

Highly experienced former Director of Communications with over 15 years experience and an exceptional track record in the fashion, luxury, retail and beauty industry. Excellent communications professional skilled in strategy, fashion, luxury goods, cosmetics, publicity, influencer and digital marketing, content creation, sustainability, CSR (including employee volunteering and fundraising) and crisis management. During my tenure I also participated in board meetings and influenced decisions with key global senior executives for the VIVA Glam Fund (formerly known as the MAC AIDS Fund). I am passionate about CSR and throughout my career I have chosen to work with brands that have strong philanthropic values.

QuestionsProjectsExperienceTeam

Projects credited in

• 30

  MAC Launch on ASOSThe MAC launch campaign took over the ASOS homepage and social channels for the week of launch to deliver brand awareness and drive sales. My role was assistant Art Director from concept to launch as part of the creative partnerships team.
• 8

  ASOS x MAC CosmeticsWe worked with Creep and Blackdog Films in the post-production of this TV and Web commercial to launch a partnership between ASOS and Mac Cosmetics

Work history

M
M
Integrated Communications & Engagement DirectorMAC Cosmetics
Aug 2018 - May 2021London, United KingdomFull Time
Part of the MAC Leadership Team - managed a team of 18. Strategic planning, brand development, leadership and MarComms. Digital Marketing. Influencer Marketing. Regional head of department (UK and ROI) functions include Fashion, Communications/PR (includes Influencer Marketing) Artistry, Internal Communications, Artist and Talent Relations and collaborations (film, TV, theatre and performing arts), Sustainability, CSR and Crisis and Issues Management for the brand.
M
M
Communications & Fashion DirectorMAC Cosmetics
Jan 2014 - Jul 2018London, United KingdomFull Time
Regional Head of Communications and Fashion Relations; part of the MAC Leadership Team in UK and ROI.

+ Show more

Skills

• Communication Strategies
• Communication Skills
• Crisis Management
• Crisis Communications
• Digital Content
• Strategic Communications
• Strategic Thinking
• Strategic Planning
• Influencer Engagement
• Influencer Marketing
• Influencer Management
• Public Relations
• Public Speaking
• Contract Negotiation
• Negotiation
• Fashion Communication
• Copywriting Skills
• CSR
• Sustainability
• Social Media Marketing
• Leadership
• Department Leadership
• Team Leadership
• Volunteer
• Philanthropy
• Digital Marketing
• Artist Relations
• Fashion Business
• Brand Development
• Brand Collaboration
• Collaborations
• Collaborative Working
• Beauty
• Beauty Brands
• Beauty Consultant
• Beauty PR
• Beauty Events
• Beauty Copywriting
• Beauty Industry
• Fashion Beauty
• Cosmetics
• Retail
• Fashion Events
• Fashion
• Agency Background

Education

L
L
DiplomaLondon School of Journalism
Aug 2001 - Aug 2001London, United Kingdom
S
S
Bachelor of Arts (BA) Swansea University
Sep 1997 - Jun 2000Swansea, United Kingdom
BA Honours - 2:1

Awards

T
T
Volunteer of the YearThe Estée Lauder Companies Inc.
Voted ‘Volunteer or the Year’ at Estée Lauder Companies for my work with mothers2mothers.