About me
I am an experienced Editorial Manager with a demonstrated history of working in fashion and home marketing and advertising.
I am skilled in editing, copywriting, brand strategy, social media management and team leadership. I’m an enthusiastic, dedicated and driven individual with a BA (Hons) in Journalism from London College of Communication.
Work history
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Senior Social Media & Digital ManagerSelf Employed
London, United KingdomFreelance
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Senior Social Media & Digital ManagerOriginal Talent (JHI)
- London, United KingdomFull Time
Overseeing the social media output across all channels for live events company Fane (@faneproductions) and literary festival Words Weekend (@wordsweekend), I led the planning, creating, scheduling, community management and reporting of both organic and paid content.
Working at a senior level within the company, I developed the overall content strategy and tone of voice to grow the following on Fane’s hero channel by 424% in nine months.
Managing the Social Media Executive, I edited copy and supervised community management, reporting and scheduling using Sprout.
I commissioned and oversaw freelance designers, drawing up creative briefs and ensuring all assets adhered to the brand’s visual identity.
Covering live events, I captured footage using a variety of equipment and posted this on a real-time basis. I worked on the launch of Margaret Atwood’s The Testaments, which led to a 119% increase in impressions and a 44% upweight of engagements on Instagram.
From the High Low to Grayson Perry, I regularly filmed the artists Fane represents to promote upcoming tours, produce live q&as with the community and capture behind the scenes footage, which was used across both Fane’s and the artists’ platforms.
Taking the creative lead on all campaigns, I used the Adobe Suite to plan out all content, design assets and edit video material. I implemented paid social media strategy and planned and created ads across all platforms.
Acting as a social media expert for the company, I provided channel-specific consultancy to the artists Fane works with. Liaising directly with talent, I was responsible for upholding strong relationships and providing first-class service.
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Skills
- Marketing
- Copywriting
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Ad Copywriting
- Brand Marketing
- Brand Storytelling
- Sub-editing
- Social Media Management
Education
BA(Hons) JournalismLondon College of Communication, UAL
- London, United Kingdom