- Harvey NormanHarvey Norman Advertorial feature running across Inside Out, Country Style and Donna Hay. This kids bedroom feature runs annually so we wanted to bring a fresh take to it. We used a bright colour palette, unique models and a playful narrative created through propping and illustrations.
- Sally Hansen + Vogue AustraliaSally Hansen wanted to promote their colour range. In response I created this bold advertorial series for Vogue Australia, running in June, July and August 2014. We worked with leading beauty photographer, Eddie Urrutia to create striking imagery. The client was extremely happy with the result, they claimed it was the new benchmark for their advertising.
- Rimmel London + Elle UKThis was a really exciting project, it was the first time the #ELLEFASHIONCUPBOARD had been recreated for an event. The partnership with Rimmel London started with an Installation at Lovebox, an innovative way to promote their new Lasting Finish Foundation. I designed the graphics for the interior and exterior of the installation, collaborating with local London artist, Lo Parkin, for the illustrations. I created the print collateral for the event which included a Lanyard, data card, instagram polaroid and media wall. I also designed an advertorial for Elle UK October, 2014.
Freelance Art Director
- Print Design
- Art Direction
- Advertising Design
- Brand Identity
- Creative Direction
- Logo Design
Bachelor of Visual Communication