About me

Specialising in print and graphics for trend driven womenswear in the UK and Europe, focussing on trend based apparel for the UK and spanish markets. Applying a strong, feminine handwriting, advanced technical knowledge and more than ten years industry experience, I have worked on a diverse range of brands – designing ranges from concept to completion. Encompassing trend research, shape design and graphic illustration to deliver commercially successful and exciting product.

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Work history

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SENIOR WOMENSWEAR DESIGNERSelf Employed
Apr 2018London, United KingdomFreelance
Recent freelance work has included Print and graphics for Styleright Trend publications across Ladieswear, and Sport/active Ladies and Menswear. Utilizing both my own trend research and supplied insights and guidelines, I have provided market specific placement graphics and repeat prints which embody and support the mood for each individual story as briefed by the client.
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Senior DesignerLi & Fung
Apr 2015 - Apr 2018London, United KingdomFull Time
Working on a range of brands including Blanco, River Island, Primark, and Shop Direct, the main focus of my work has been designing prints and shapes for both close-to-season and long lead ladieswear. With a fast turnaround from design to delivery, up-to-date trend & colour knowledge and the ability to translate this into commercial designs within a tight timeframe have been key to delivering the brief on time and on point. Key responsibilities: • Trend research & analysis • Fabric sourcing • Shape design of ladieswear across multiple brands • Graphic design of placement and repeat prints • Print artwork / Tech pack development • Liaising directly with manufacturers, instructing and commenting upon samples • Presenting to customers

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Skills

• Print Design
• Womenswear Design
• Garment Design
• Apparel Design
• Womens Apparel
• Childrenswear
• Client Presentation
• Trend Forecasting
• Trend Reporting
• Trend Research

Education

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(BA hons) Graphic DesignBuckinghamshire Chilterns University College
Sep 1998High Wycombe, United Kingdom
Degree in Graphic Design and Illustration awarded 2:1