I am a CIM qualified professional with over 11 years' experience in the advertising industry. I have delivered award-winning 360 advertising campaigns with insight and creativity at the heart. I am a passionate mentor of team members, direct reports and clients as well as a mental health ambassador and LGBTQ+ champion.
Projects credited in
- The Food Odyssey: NEFF (six part video series)A six part series following YouTube chef John Quilter (Food Busker) as he drives a van fitted out with a kitchen to find the best food producers the UK has to offer. Part travel and discovery film, part cooking show this series was a branded partnership video campaign for oven producers Neff and Woman&Home magazine. Travelling the length and breadth of the UK John talks to the farmers producing some very unique ingredients, from fishing for the best lobsters off the coast of Wales, snuffling fo
Work history
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Creative StrategistPlay
- London, United KingdomFreelance
I led creative ideation for several pitches, resulting in new business with clients Swisse Me and Cubitt's.
I challenged existing processes by introducing new client briefing forms and inspiration sessions plus trained a team of 14 in ways to unlock creativity and get the best from a client's brief.
I delivered a large TV ad project for Swisse Me which included Clearcast clearance processes.
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Account DirectorOMD UK
- London, United KingdomFull Time
Account Director role within OMD Create, the creative hub of OMD, pitching and delivering multi-channel solutions for clients including Pepsico, Walkers, Bacardi, Channel 4 and NSPCC.
I produced strategic, creative ad campaigns across TV, radio, print, digital, social and experiential
I developed and managed growth of client patch to ensure client satisfaction and additional income to agency
Multi-media partnerships with elements of product placement, ad-funded programming and short form content
Close collaboration with all clients, understanding their business challenges, objectives and position in the market.
Management of multi-million pound budgets, multiple projects at once and communication to all stakeholders including C-Suite.
Delivered projects to communicate the mission of our team to inspire clients and encourage creativity.
Analysis of campaign performance to make recommendations to clients and take learnings forward for future work.
Passionate mentoring, training and management of new team members.
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Skills
- Advertising
- Events
- Marketing PR
- TV
- Branding
- Account Management
- Brand Management
- Client Services
- Internet Marketing
- Social Media Marketing
- Communications
- Excel
- Office
- Powerpoint
- Print Advertising
- Radio Advertising
- Digital Advertising
- Project Management
- Agency
- Agency Experience
- Creative Agency
- Creative Advertising
- Creative Campaigns
- People Development
Education
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Professional Certificate in MarketingChartered Institute of Marketing
- London, United Kingdom
Professional Certificate in Marketing