Stephen Donald

Stephen Donald

Founder/Creative Director at PotencyLondon, United Kingdom
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Andy Smith
Alicia Cordell
Andrea Dona
Stephen Donald

Stephen Donald

Founder/Creative Director at PotencyLondon, United Kingdom
Projects
  • SOPH. X WILD BUNCH
    SOPH. X WILD BUNCHTo promote the collaboration between Japanese streetwear label SOPH. and the legendary hip-hop crew, The Wild Bunch, we produced a documentary bringing together the pioneers of the genre defining sound of the mid 80's and the key figures that were involved.
  • SHOES: PLEASURE & PAIN - adidas retrospective at Bowes Museum [V&A]
    SHOES: PLEASURE & PAIN - adidas retrospective at Bowes Museum [V&A]Following up the exhibition at the Victoria and Albert Museum in London, we linked up with two hardcore adidas collectors to curate and implement a retrospective showcase of the brand in the form of a trainer wall at the Bowes Museum in County Durham, England which hosted the second stop of the touring exhibition Shoes: Pleasure & Pain by the V&A.
  • Nike Air Max EM Beaches of Rio Pack
    Nike Air Max EM Beaches of Rio PackEditorial shoot for HOSTILE
  • Futura 2000 x Hennessy
    Futura 2000 x HennessyEvent coverage of the Futura x Hennessy launch at Badmotel in Bangkok.
  • Mizuno x MITA Sneakers Wave Rider 1 'No Borders'
    Mizuno x MITA Sneakers Wave Rider 1 'No Borders'
  • SLAMMIN' KICKS Auction
    SLAMMIN' KICKS AuctionBuilding upon the longstanding reputation of the SLAMMIN' KICKS brand i worked alongside Joel Stoddart and SK founder Magdi Fernandes to assist in creating one of the worlds first sneaker auction houses. The event in June 2017 was a part charity event for Grenfell Tower victims which was kindly supported by Nike, Patta, Supreme and The Drop Date. Photography: TDD
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Projects credited in
  • 502 Bad Gateway Issue 01
    502 Bad Gateway Issue 01A good lifestyle choice; a mens style magazine that is designed to be taken places and read, not just to look pretty on a coffee table. Stories about people and the brands they do, interesting individuals and desirable menswear pieces. As the founder and editor I creative directed the whole thing, wrote all the articles, organised and project managed the issue, found and commissioned freelance creatives and managed distribution, social media and everything else. Designed by Xuan Phan. Issue
  • BIANCA SAUNDERS LFW S/S'19
    BIANCA SAUNDERS LFW S/S'19
Work history
    P
    P
    Founder/Creative DirectorPotency
    Durham, United KingdomFull Time
    U-Dox logo
    U-Dox logo
    Special ProjectsU-Dox
     - London, United KingdomFull Time
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Skills
  • Design
  • Creative Direction
  • Advertising
  • Digital Design
  • Brand Strategy
  • Photography
Awards
    D&AD logo
    D&AD logo
    D&AD NEW BLOOD JUDGE 2018D&AD