An innovative, creative director and marketeer with a great deal of experience in Fashion Brand Strategy, Brand Management, Brand Transformation, Store Experience, Creative Campaign Development, Image Creation & Media Production, Digital Transformation and Social Media.
My most recent position has been at New Look where I set up a new creative department bringing together digital/image creation and advertising/ VM/ branding and graphics and store design. Operating as a one stop shop for all creative globally.
The contract was only for 1 year but in that time I was able to create that department and have it up and running, deliver a global Christmas, spring and high summer campaigns that worked across all channels, a new website, a new store design for global roll out and a brand strategy document providing a new brand direction for the company My Look My Life My Style.
I really enjoy the fast pace of this business, and the challenges that go along with it, the opportunity to connect and give direction to people across different functions.
While at New Look I formed some significant relationships as I worked with different departments and stakeholders.
My real strengths are my creativity, providing a creative vision taking people with me on a journey and attention to detail. I pride myself on my reputation for getting things done on time and within budget for brands such as River Island to Arcadia to M&S to Esprit (globally) to art directing for Jimmy Choo to Victoria Beckham to Michael Kors to Belstaff to Anya Hindmarsh to Stephen Webster.
I think that my all round experience gained in luxury magazines, fashion retail and luxury lifestyle gives me a great background for most creative positions in fashion/sports retail.
I can work at all levels and am comfortable in all situations, presenting ideas to the board and in-house teams.
What I am looking for now is a creative company that is at the forefront of the retail campaign experience, where I can join a strong team and have a positive impact on the creative produced.
My teams have ranged from 8-80 working U.K. and globally.
Best regards
Stephen
Work history
IMAGE DIRECTORRalph & Russo
London, United KingdomFull Time
Image director – reporting to the CMO and working with the CEO and Creative Director owners to establish a new brand vision and ensure visual consistency through all projects across all channels. Managing and leading the creative team of photographers/retouchers/film makers, graphic designers and set design/VM to implement and execute the brand vision, marketing campaigns and events, across stores, ecommerce, fashion shows, PR and social accounts.
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CONTENT DIRECTORStyle Group Brands
London, United KingdomFull Time
Consultant Content Director – brand guardian - advising and working with external agencies on the brand repositioning across the whole group incl; Jacques Vert, Eastex, Dash and Precis Petite working across digital, social channels, advertising and image creation including film, window schemes, VM, store design, branding, graphics across all customer touch points for over 230 stores globally. Reporting to the Marketing Director - 6 month contract
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Skills
- Art and Creative Direction
- Brand Creative Strategy
- Client Presentation
- Budget Manage
- Brand Marketing
- Art Direction/copywriting/creative/digital/build/campaigns
- Social Media Digital Strategies
- Abobe Creative Suite
- Brand Storytelling
- Visual Merchandising