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Stephen Lally

Director and Writer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDirector - TV - Director - Film - Creative Director

About me

With a meticulous eye for beauty, Stephen T Lally is an award-winning Irish director with a passion for the fantastical and irreverent. In 2017 he signed with representation in the USA, The Netherlands, Eastern Europe, the Middle East and Asia. He is currently seeking UK representation with a London-based production company. An imaginative film-maker working in commercials and music, Stephen's work so far has encompassed TV ads and online promos, fashion films and video installations. As a director, his talents in design and illustration bring forth a wealth of additional skills to each production - including costume, set and storyboard artwork. In 2012 he diversified into commercial beauty and fashion with films for Rimmel London, E4 and Special K. In 2013 he proved his ongoing versatility by conceiving and directing fashion films and video installations for Fault Magazine and Volt Cafe, whilst in 2014 he continued to progress into TV commercials with Wella Shockwaves, Dance Central 3 for XBox 360 and Pro:Voke Touch of Silver. In 2015 he began working internationally whilst his UK work continued to diversify with a film for the Royal Opera House debut of Northern Ballet's modern ballet "The Architect". His recent commercial beauty campaigns have included the relaunch of Soft & Gentle in the UK market, the Summer 2015 campaign for Apricot clothing and a Spring 2017 campaign for Centrum. Stephen looks forward to developing his striking visual style in every creative challenge and brief that befalls him throughout 2017 . . . Clients include: Rimmel London, Microsoft, XBox, Procter & Gamble, Channel 4, E4, Northern Ballet, Special K, Universal Records, Sony Europe, Ministry of Sound, CMW, MPC and Keyline Brands. Selected Press: SohoSoho | Shots | Dazed & Confused | Volt Cafe | Promo News | Little Black Book | David Reviews | Maison Très Bon | Fault Magazine | 160 Grams | The Royal Opera House | IFTN | Metro.

Locked Pro Plan feature


  • Film
  • Broadcast Commercials
  • Fashion
  • Fashion Advertising
  • Art and Creative Direction
  • Directing Actors
  • Directing Film
  • Model Directing
  • Directing Shoots
  • Directing Screenwriting

Work history




Jun 2017
  • Amsterdam, Netherlands
  • Freelance
  • Represented as a commercials and content director with Wenneker ( Based in Amsterdam, Brussels, Ghent & Dubai, Wenneker has a long track record in developing and producing award winning and effective films for online campaigns, television commercials and online retail content. Asterweg 8, 1031 HN, Amsterdam, The Netherlands. Contact: Liesbeth Timmer (Managing Director) +31 20 820 00 90



Go East

Feb 2017
  • United States
  • Freelance
  • Exclusively represented as a commercials director with the Director's Agency Go East ( - with clients in Asia, The Middle East and Eastern Europe. Katya Pemberton C. 1 917 686 9354 Marta Harasymowicz C. 1 908 406 1883 Katya Yushanova C. 201 450 3111




Feb 2017
  • New York, United States
  • Freelance
  • Exclusively represented as a commercials director in the USA with Quietman ( 307 5th Avenue, 13th Floor, New York, NY 10016 Contact: Sophie Gold (Executive Producer/Partner) Phone: 212 921 4444



The Freelance Directors Company

Sep 2015
  • London, United Kingdom
  • Freelance
  • Freelance commercials, content and promos director specialising in visual storytelling. Signed to The Freelance Directors Company ( ). 8-9 Stephen Mews, Gresse Street, Fitzrovia, London W1T 1AF. Phone: +44 (0)20 7042 7749 E-mail:



BA Media Arts

Dublin Institute of Technology

Sep 2001 - Oct 2005
  • Dublin, Ireland
  • 1st Class Honours. BA Thesis : ‘Video Killed the Modernist Star: Analysis and Recognition of Music Video as a Unique Postmodern Multimedia Art Form of the Late Twentieth and Twenty-First Centuries’. Awarded a First in a thesis which questioned the status of the music video as a post-modern entity in the world of art, and endeavoured to offer up a new and refreshing interpretation which took both terms - music and video - seriously.



Best Short Film with Music

New York Interntaional Independent Film Festival