A highly motivated and results focused Senior Creative and Strategic Marketing Professional. Armed with a track record of success creating 360 campaigns that engage and resonate with youth audiences in the entertainment space. I have over 8 years experience working for international brands on both sides (agency and client). Brands include MTV, MTV Brand Solutions, VICE, I-D, Warner Brothers, Caffe Nero, Jaegermeister and beyond. Beyond Marketing, I am also a writer and photographer with over 1000 published articles on MTV, MTV Hits, Faster Louder, Yahoo, In The Mix, Noisey and Thump.
Lead the strategy and growth of VICE UK's marketing programmes. Grow audiences for each VICE channel and brand through digital strategy, social, email, partnerships, events, promotions, editorial development and creative. Global Marketing Lead for i-D Magazine, UK Marketing lead for VICE, VICE News, and MUNCHIES (previously VICE, i-D, Noisey and Thump). Formally Senior Marketing Manager
Develop and implement Caffe Nero’s digital strategy. Responsible for ensuring all digital activity supports and strengthens brand communications, both in the UK and globally. This includes driving the digital strategy, creative, social and promotional campaigns.
Manage a range of digital marketing campaigns providing digital solutions and expert consultancy to our Film and Theatrical clients, develop strong client relationships to ensure the productive and creative fulfilment of all of the client’s digital creative and online publicity needs. In this role I was responsible for managing social media and digital campaigns for films such as The Great Gatsby, The Hobbit: An Unexpected Journey (HE release), Trapped For Cinderella and A Good Day to Die Hard.
Produce client led commercial on-air creative such as TVCs, Idents, billboards, graphics packages and commercial spots for MTV and Nickelodeon’s UK and International markets.
This was a diverse role encompassing all facets of 360 integrated marketing and creative production for MTV. Here I was tasked with creating commercial and sponsorship opportunities for existing and bespoke MTV properties.
I spent three years at MTV Networks Australia where I worked in Client Partnerships. In this role I managed the development and fulfillment of integrated marketing campaigns. I was responsible for the implementation of MTV’s biggest key partnership campaigns for some of Australia’s most prominent youth brands. Examples include Davenport, Jagermeister, Diesel, Slurpee, Universal Music, Sol Beer, Universal Pictures, Fox, Nissan and Chupa Chups. This hands on role has given me the experience of working on TV commercial shoots, digital creative productions, content product integration as well as, project managing and working on events such as the MTV Australia Awards, MTV Snow Jam, MTV Summer, MTV Classic Launch, LG Texting Championships and Davenport’s Biggest Undie Twister.