Stephen Mai

Head of Marketing, Brand, Design (LADbible Group)

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Projects

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Do you really want to delete project LADbible Group Rebrand ?

  • creative, Social change, design, Social Media Marketing, editorial, Campaign video

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Projects Tagged In

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Do you really want to delete project EVENT: The Dots Marketing, Content & Publishing Portfolio Masterclass at MOO 25th April '17 - Call for Entry?

About me

Stephen is a senior creative and strategic marketing professional armed with an unparalleled track record of creating engaging 360 degree entertainment campaigns that truly resonate with global youth audiences. Stephen started at the LAD Bible 10 months ago and has been personally responsible for crafting the newly formed marketing and design team. His recent content-led campaigns have revolved around driving real social change and youth movements, focusing on the EU referendum with Knowing Me, Knowing EU, environmental impact with Climate Change and mental health with UOKM8? Beyond campaigns, Stephen has developed content franchises and unique live programming disrupting broadcast models and redefining the way people consume content across digital platforms. He comes with over 10 years experience working for international brands such as MTV, VICE Media, I-D, ASOS and beyond. Prior to LAD Bible, he led the audience development and brand strategy for VICE UK and i-D which saw quadruple digit audience growth year on year.

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Skills

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing

Work history

Currently

Head of Marketing, Brand and Design

LADbible Group

May 2016
  • London, United Kingdom
  • Full Time
  • As the first Head of Marketing for the LAD Bible, I am personally responsible for crafting the newly formed marketing and design team. My recent content-led campaigns have revolved around driving real social change and youth movements, focusing on the EU referendum with Knowing Me, Knowing EU, environmental impact with Climate Change and mental health with UOKM8? Beyond campaigns, I have developed content franchises and unique live programming disrupting broadcast models and redefining the way people consume content across digital platforms. As well as leading the rebrand that will set LADbible up as a one in a generation youth media brand. Responsible for: MARKETING AND BRAND Brand Marketing Editorial + Video Led Content and Campaigns Paid Social and Digital Marketing Platform Partnerships Events CONTENT DEVELOPMENT AND ARTIST RELATIONS Content and Franchise Development Talent and Artist Relations DESIGN Visual Identity Creative Direction The LAD Bible facts: Number 1 youth publisher in the UK Number 2 media publisher in the UK behind the BBC Bigger website audience than Twitter More than half of all young people 18-30 follow us on social 5.2 billion video views a month

2014

Global Brand Manager

Caffe Nero

Aug 2014 - Feb 2014
  • Full Time
  • Develop and implement Caffe Nero’s digital strategy. Responsible for ensuring all digital activity supports and strengthens brand communications, both in the UK and globally. This includes driving the digital strategy, creative, social and promotional campaigns.

2015

Head of Marketing

VICE

Feb 2014 - Apr 2015
  • Full Time
  • Lead the strategy and growth of VICE UK's marketing programmes. Grow audiences for each VICE channel and brand through digital strategy, social, email, partnerships, events, promotions, editorial development and creative. Global Marketing Lead for i-D Magazine, UK Marketing lead for VICE, VICE News, and MUNCHIES (previously VICE, i-D, Noisey and Thump). Formally Senior Marketing Manager

2013

Account Manager

Think Jam

Nov 2012 - Jun 2013
  • Full Time
  • Manage a range of digital marketing campaigns providing digital solutions and expert consultancy to our Film and Theatrical clients, develop strong client relationships to ensure the productive and creative fulfilment of all of the client’s digital creative and online publicity needs. In this role I was responsible for managing social media and digital campaigns for films such as The Great Gatsby, The Hobbit: An Unexpected Journey (HE release), Trapped For Cinderella and A Good Day to Die Hard.

2012

Producer

MTV

Jun 2012 - Oct 2012
  • Full Time
  • Produce client led commercial on-air creative such as TVCs, Idents, billboards, graphics packages and commercial spots for MTV and Nickelodeon’s UK and International markets.

2012

Commercial Marketing & Brand Solutions Producer

MTV

Feb 2011 - Mar 2012
  • Full Time
  • This was a diverse role encompassing all facets of 360 integrated marketing and creative production for MTV. Here I was tasked with creating commercial and sponsorship opportunities for existing and bespoke MTV properties.

2010

Client Partnerships Executive

MTV

Nov 2007 - Sep 2010
  • Full Time
  • I spent three years at MTV Networks Australia where I worked in Client Partnerships. In this role I managed the development and fulfillment of integrated marketing campaigns. I was responsible for the implementation of MTV’s biggest key partnership campaigns for some of Australia’s most prominent youth brands. Examples include Davenport, Jagermeister, Diesel, Slurpee, Universal Music, Sol Beer, Universal Pictures, Fox, Nissan and Chupa Chups.  This hands on role has given me the experience of working on TV commercial shoots, digital creative productions, content product integration as well as, project managing and working on events such as the MTV Australia Awards, MTV Snow Jam, MTV Summer, MTV Classic Launch, LG Texting Championships and Davenport’s Biggest Undie Twister.