I am a director and creative highly skilled in visual storytelling, and with a broad background in advertising, television and digital media. I’m a video specialist, setting creative direction, leading campaigns and producing branded content across broadcast, digital and social media platforms. I have international experience as both an onset director and as a senior creative in advertising - helping brands to form identities, tell stories and create experiences. I develop multi-platform projects from initial conception through to final production and am a dedicated creative with a passion for fashion, beauty, and the arts. On all of the commercials and content I have directed, I have also conceived of the overarching creative - and in many cases, I’ve created the concept art, costume, and production design, and storyboards. Clients Include: Coty, Channel 4, E4, Microsoft, Procter & Gamble, RuPaul, Rimmel London, Wella, Percy & Reed, The Royal Opera House, Special K, Casio, Northern Ballet, ELEMIS, Centrum, Clarks, QVC, Keyline Brands, Sassy Films, The Outfit.
- Stephen T Lally - Director’s Showreel 2020Stephen T Lally is an award-winning LGBT+ Director, Screenwriter and Creative with a passion for the fantastical and irreverent. Clients include: Rimmel London, Microsoft, XBox, Procter & Gamble, Channel 4, E4, RuPaul, Northern Ballet, Special K, Universal Records, Sony Europe, CMW and Keyline Brands. Selected Press: SohoSoho | Shots | Dazed & Confused | Volt Cafe | Promo News | Little Black Book | David Reviews | Fault Magazine | 160 Grams | The Royal Opera House | IFTN. stephentlally.com/ t
Head of Beauty Promos - Campaign Creative & Video Content Producer / DirectorQVC UK
London, United KingdomFull Time
QVC is one of the world’s largest multimedia retailers - turning over annual global profits in the region of $8.7 billion. I’m responsible for leading the creative concept development and execution of digital and on-air commercial content for their leading beauty brands and have worked with celebrities such as RuPaul and brands such as ELEMIS. I drive the full production process from inception to delivery - managing stakeholder relationships, sourcing talent and crew, and devising, directing and producing commercial promo shoots.
Freelance Creative & Directorstephentlally.com
London, United KingdomFreelance
Freelance creative - director, writer and concept designer specialising in all forms of visual storytelling, including commercials, films, promos and digital content. https://stephentlally.com/
- Broadcast Commercials
- Fashion Advertising
- Art and Creative Direction
- Directing Actors
- Directing Film
- Model Directing
- Directing Shoots
- Directing Screenwriting
- Screen Direction
- Animation Directing
- Directing Freelancers
- Directing Photoshoot
- Art Directing
BA Media ArtsDublin Institute of Technology
- Dublin, Ireland
1st Class Honours. BA Thesis : ‘Video Killed the Modernist Star: Analysis and Recognition of Music Video as a Unique Postmodern Multimedia Art Form of the Late Twentieth and Twenty-First Centuries’. Awarded a First in a thesis which questioned the status of the music video as a post-modern entity in the world of art, and endeavoured to offer up a new and refreshing interpretation which took both terms - music and video - seriously.