For nearly two years, I have been solely looking after UK TV syncs at Sony Music. Throughout my entire time at Sony whilst building up a network of clients, I have constantly created/ pitched playlists for briefs received from TV production companies and broadcasters (BBC, ITV, Channel 4, Sky etc.). I was responsible for overlooking Sony releases from around the world, whilst pitching and focussing on all genres. This resulted in securing hundreds of syncs throughout my time at Sony.
Synch CoordinatorSony Music UK
London, United KingdomFull Time
Solely responsible for all areas of UK TV and Sony Music - handle all queries, sync requests/pitches and occasional licensing. Main clients include BBC, ITV, Sky and Channel 4. Constant liaison with Sony’s international offices and UK clients, including visiting their workplaces and attending gigs with them to show new material. Attended frequent label and sync meetings with presidents/MDs of subsidiary labels such as RCA/Ministry of Sound - planning and updating them on artists’ synchs, as well as finding out what music/artists need to be pushed. Attended label marketing meetings when planning artist projects which occasionally includes meeting artists on the roster – Mark Ronson, Childish Gambino, The Vaccines, Snakehips. Also handled sync requests and licensing for films such as A Very English Scandal, various Netflix exclusives and occasionally pitch for adverts for companies including McDonalds. Achieved hundreds of syncs on BBC/ITV/Sky including sporting events like the World Cup and TV shows like BAFTAs, BRITs, Top Boy (2019), Love Island, Made In Chelsea, TOWIE etc. The success of some of these saw tracks move up in the charts almost overnight (Tom Walker, ZieZie, AuRa). Project managed for Square Enix’s Just Cause 4 game. Frequently sourced World music (predominantly from Sony Latin - Brazil, Columbia, Andean Region, Argentina etc.) to use within the game. Exclusively responsible for creatively pitching for upcoming SpaceApe game which lead to exclusive partnership.
Label, Publishing & Sync Assistant/A&RMetropolis Studios
- London, United KingdomFull Time
1-on-1 weekly A&R meetings with label manager and meetings with potential signings. Listened through demos on behalf of manager. Created marketing reports for label manager and organised agendas/wrote minutes for both publishing and label meets. Briefed the chairman (CEO) on analytical research on streaming services and platforms, which lead to brand partnership with Tradiio (platform for unsigned artists) Involved in the organisation of London Sync Sessions; Organised and managed 12 members of staff for London Sync Sessions. This also included selecting live acts to perform at Sync Sessions as well as acting as Artist Liaison. Assisted and pitched for sync briefs for companies including BMW, Vodafone and BBC. Handled catalog management, which included online roster assets and various PRS royalty spreadsheets. Also used publishing software such as SynchTank/SoundGizmo for metadata on Metropolis’ websites. Carried out research and administrative tasks on our publishing roster, including contract admin/organisation coming up to royalty checks. I obtained YouTube’s ‘Audience Growth’ qualification on behalf of Metropolis, in order for them to become an official partner and monetise online content.
- Ableton Live
- Logic Pro
- Client Communication
- Audio Engineering
- Music Production
- Audio Editing