Crabtree & Evelyn Brand ToolkitTo support the relaunch of the brand, the C&E brand toolkit contains the brand strategy, purpose, personality, creative, brand identity, photography and video guidance, tone of voice, and how to guidelines outlining every visual aspect of the brand.
Crabtree & Evelyn Product ToolkitCreation of a 300+ page product toolkit, showcasing every product within the C&E portfolio. This product toolkit was used as our bible for all things product! From inducting new staff members, to product training for sales and marketing.