About me

A highly versatile Strategic and Creative Designer involved at various levels, including research, strategy, design and project management with a background in typography. Having worked with diverse international clients spanning multiple sectors and for design agencies in both London and Spain, I am quick to adapt to new projects, briefs and creative environments. I am equally at ease designing the identity for an exclusive couture fashion label (Delpozo) as I am developing the global packaging design principles for an FMCG (Unilever), crafting bespoke typography or developing digital touchpoints for brands. Essentially I help clients develop and communicate their brands and products.

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Projects

• 4

  Olettie identity and packaging
• The Gut Co.Pre+pro biotic packaging
• ironGate cybersecurity identity
• TycheToolsTycheTools is an innovative, AI-based solutions that delivers real-time, data-driven insights about energy consumption, thermal behaviour, airflow and anomalies. They empower their clients to understand their energy usage patterns, anticipate potential risks, and optimise their business opportunities.
• 1

  Identity & Packaging DesignBR© stands for Beauty Rituals Cosmetics: a new premium cosmetics brand with a focus on quality vegan and innovative ingredients. It has a how and when, a before and an after, a day and a night – a beauty and a ritual. The design uses typography on all sides of the packaging to highlight the product's ingredients and to explain how to apply correctly and the key beauty benefits.
• Siete MaresComing soon. New branding for seafood products company, SieteMares, which is well know for their unique smoking technique.

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Work history

Senior Graphic Design
Jan 2013 - Jun 2016Valencia, SpainFull Time
Lavernia & Cienfuegos Design is an award-winning creative studio with an international reputation. With many diverse global clients across several sectors, L&C carries-out projects related to graphic and structural design. I managed the roster of international clients and acted as senior designer for various (graphic) design projects. Clients: Unilever (Rexona, Dove, Tigi), Philip Morris International (Chesterfield, iQos, L&M), Zara, Delhaize. www.lavernia-cienfuegos.com
Senior Brand Designer
Oct 2011 - Dec 2012Full Time
Worked in branding for multidisciplinary studio, CuldeSac™. Projects of note include the prestigious rebranding of DELPOZO (Jesus Del Pozo), a brand synonymous with Spanish fashion, into an exclusive high-end fashion label. Identity rebrand and campaign for a Madrid borough, including logo, brand guidelines and teaser advertising campaign. Web design and animation for AeBrands, the Spanish association for a group of select branding companies. Event branding for the launch of the new SEAT Leon and Ibiza Cupra. www.culdesac.es

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Skills

• Brand Identity
• Branded Packaging
• Print Design
• Editorial Design
• Typography

Education

Typography & Graphic Communication (B.A Hons)
Sep 1998 - May 2002Reading, United Kingdom
A Top 5 ranked (Guardian University league tables 2016 rankings for design) Graphic Communication course delivered in The University of Reading's Queens Prize Award winning department of Typography.

Awards

A
A
Gold. Graphic PackagingADCV
http://lavernia-cienfuegos.com/work/zara-men-vhs?cate=packaging
P
P
Bronze. Body CarePentawards
https://lavernia-cienfuegos.com/work/suavina

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