I combine creative leadership, strategic thinking, conceptually strong ideas, and an integrated approach to provide award winning campaigns that build awareness and demand. I am used to working across all areas of projects from beginning to end, from mock-ups to post-production. Producing work across print, TV, digital, POS, mobile apps, experiential, exhibition, in store and outdoor platforms for a variety of brands, from FMCG, fashion, luxury and prestige. I like to transfer my creative passion and energy when managing and mentoring creative teams.
Currently available for freelance senior creative positions: • Creative Direction • Art Direction of Photoshoots / Film • Design • Digital • Experiential • In store • Conceptual work • Strategy Please feel free to view my online folio and get in touch.
Conceptualisation and Art Direction of global 360 advertising campaigns from start to finish through print, TV, digital, In store and customer experiential. Pitching and presenting work to clients within the luxury goods, fashion and FMCG sectors. In the absence of a Creative Director, I was promoted to the role of Deputy Creative Director overseeing the day-to-day running of the creative department. Managing and mentoring creative teams, whilst working on multiple projects from concept to completion. I then became the Creative Lead so I could have a more hands-on role whilst retaining responsibilities.
Created advertorials and promotional content that appeared in FHM magazine, producing work for an extensive portfolio of FMCG, fashion and automotive clients. Generated ideas and concepts that answer the client’s brief, promoting their products in the best way possible and within their budget. Management of creative team members.
Designed and art directed all the advertorials across the entire Men’s and Entertainment portfolio. Created marketing campaigns for the launch of Heat and Closer magazine, designing advertising posters and point-of-sale material.
Created all the marketing and advertising for MacMillans biggest profit-making title, Nursing Times. Designed and produced various exhibition stands and stage design for UK awards ceremonies.