Steven Cholerton
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Steven Cholerton

Producer-DirectorLondon, United Kingdom
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Steven Cholerton
Available

Steven Cholerton

Producer-DirectorLondon, United Kingdom
About me
Experienced Producer-Director working across the broadcast, corporate and charity sectors in the UK and South Africa. My creative toolkit includes film & video production (producing, directing and writing), directing virtual reality workflows, and digital project management for medium to large enterprises. In South Africa, I conceived and directed several large, branded multi-channel projects, often with a strong broadcast element, such as reality, magazine or travel television shows, supplemented by additional content - stings, commercials, public service advertisements and social media content. International clients include Unilever, Heineken, SAB Miller, Ford and Naspers. Based in the UK since 2014, I've delivered projects for several London-based digital agencies, multi-national corporate clients, international charities and publishing houses. Clients have included the All England Lawn Tennis Association (Wimbledon), Madame Tussauds, Oasis Housing Charity, UK Gov, News UK and the Independent. My own company, Sentient Pictures, focuses on using film & video to promote social justice issues. Since early 2016, I have also specialized in VR, shooting and post-producing VR / 360 degree films. I was Creative Director on the Alive Project, a government-funded R&D project (Innovate UK) exploring the use of Lightfield Volumetric Capture and its potential for enhanced storytelling in VR. Alive was a collaboration between Figment Productions, The University of Surrey and The Foundry. In 2017, I lectured in 'How to Shoot for VR' at the National Film and Television School (NFTS) in Beaconsfield. Message me here on LinkedIn, email me at steven@sentientpictures.co.uk, or reach me on 0759 190 0984.
Projects
  • Rehearsal Rooms
    Rehearsal RoomsShort film profiling a recent project of Newground Architects - Rehearsal Rooms, a build-to-rent scheme for the private rented sector, where residents are forming a real community.
  • Sunova Fashion
    Sunova FashionFilm completed for Sunova, featuring their swimwear and beachwear. A collaboration with Incredibly, a boutique digital marketing agency based in London.
  • Showreel 2014
    Showreel 2014My showreel from my time in South Africa (before emigrating to the UK) showing a selection of work in the fashion, travel and lifestyle sectors, along with several commercials and PSAs.
  • Letter to Mia - Short Film (Teaser Trailer)
    Letter to Mia - Short Film (Teaser Trailer)On the first day of school, young Muslim girl meets a troubled young boy and over the following weeks their lives intertwine in unexpected ways.
  • Digital Transformation: Reimagining Business for the Digital Age
    Digital Transformation: Reimagining Business for the Digital AgeRecent video to promote the Imperial College Business School conference on digital transformation.
  • The Deliberative Classroom - a new approach to teaching controversial issues in UK schools
    The Deliberative Classroom - a new approach to teaching controversial issues in UK schoolsThe first of several films commissioned by the Department for Education examining the teaching of human rights and citizenship in the UK. This first film looks specifically at the Deliberative Classroom - a set of teaching practices designed to safely facilitate debate and discussion of controversial issues.
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Work history
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    Creative ProducerFigment Productions
    Guildford, United KingdomFull Time
    18 month contract as Creative Lead at Figment Productions, specialising in VR. Clients included Boston Scientific Healthcare (US), The All England Lawn Tennis Club (Wimbledon), Madame Tussauds and Merlin Entertainments. I was also Creative Director on the Alive Project. Alive stands for 'Live Action Lightfields for Immersive Virtual Reality Experiences'. This was a government-funded R&D project (falling under the Innovate UK banner) exploring the use of Lightfield Volumetric Capture in VR and its potential for enhanced storytelling, specifically using lightfield capture technology to give a much more realistic appearance and sense of immersion than is currently possible. The project resulted in new algorithms and methods, including new ways of accurately tracking moving multi-camera lightfield rigs; representing, editing, post-producing and streaming immersive light-fields; and rendering the results as free-viewpoint video with true parallax to support viewer head movement, in real time, to consumer headsets. This was explored in a short experimental VR film. Alive was a collaboration between Figment Productions, The University of Surrey and The Foundry.
Skills
  • Writing
  • Directing
  • Project Management
  • Editing
  • Video Campaigns
  • Photography
  • Copywriting
  • Producing
  • Consulting
  • Creative Direction