About me

Senior Editor with over year’s experience writing, editing and managing content for brands. Currently creating best-in class social content at We Are Social for First Direct, Pringles and Coco Pops.

QuestionsProjectsExperienceTeam

Projects

• 2

  Archive trainer updatesAn article featuring five new trainer styles adapted from archive classics. Respect your elders here: https://bit.ly/30ARdbG
• 5 of the best summertime kicksA best-of piece highlighting five key sneaker styles that are perfect for your summer look. Pick your favourite here: https://bit.ly/2JMX5ri
• 1

  Top 10 useful festival bitsA short, highly shoppable top 10 article I created in time for the festival season. It basically highlights all the things you wish you'd brought with you when you turn up for the weekend with just a tent and a pillow. Check it out here: https://bit.ly/2XSLsEm
• An all-American lookA short article offering styling advice with a 4th July angle for the ASOS Style Feed. Get the full Americana treatment here: https://bit.ly/2XVfI1z
• 1

  Style lessons from Stranger ThingsAn update of an article to coincide with the release of Stranger Things 3 for the ASOS Style Feed. Read the full article here: https://bit.ly/2JyeR2F
• 1

  Cult brand: Karl KaniAn article chronicling Karl Kani's rise to global streetwear phenomenon for the ASOS Style Feed. Read the full article here: https://bit.ly/2NY30PB

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Work history

Web Content WriterASOS
Dec 2018London, United KingdomFull Time
Responsible for conceptualising and creating daily editorial content for the ASOS menswear Style Feed alongside marketing, social and UX copy requests. Activewear and sneaker brands specialist. Check out the Style Feed here: https://www.asos.com/men/fashion-feed/?nlid=mw|inspiration
Mid-level copywriterASOS
May 2015 - Dec 2018London, United KingdomFull Time
Responsible for over 100 daily product descriptions with weekly brand blurb updates and bi-annual onsite header refreshes. Played an integral role in researching and launching the conversational TOV with experience in mentoring and training new staff members. Activewear and sneakerbrands specialist.

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Skills

• Writing
• Editorial Copy
• Editorial Content
• Journalism
• SEO Copywriting
• Product Copy
• Product Copywriting
• Editorial Concepts
• Sub-editing
• Content Planning

Education

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2.1University of Gloucestershire
Sep 2007 - Aug 2010Cheltenham, United Kingdom
Completed a three-year course in print and online journalism and obtained a 2.1 upon graduation. The course covered news, feature and online writing as well as magazine design and video reporting.
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BA(Hons) Print JournalismUniversity of Gloucestershire
Sep 2007 - Aug 2010Cheltenham, United Kingdom