Having follwed a slightly un-conventional and circuitous route, I found a passion for visual design in 2015, whilst working for a premium fashion brand.
I’ve spent the past 3 1/2 years developing those passions into a broad skillset, building on the 4 years worth of experience gained as a clothing and textile designer, whilst applying that knowledge on everything from web design to traditional printed lookbooks.
I bill myself as a visual designer, have a specific interest in all things monochromatic, and spend my down-time finding balance (either on a surfboard, in bird pose, or in the perfect milk to coffee ratio of a flat white)
Projects
- Acculex - Identity, Web and Printed Asset DesignAcculex is a cloud based contract management system, with a focus on legal services and the legal industry. Starting from zero, I worked alongside the founder and director to create the complete identity for acculex including the brand name ('accu' from accurate, which derives from the Latin 'ad curare', meaning 'to take care + 'lex' Latin for 'Law'). An web-app was briefed, to be designed with and easy to use 'corporate feel' UI, with an essence of modernity. In addition, a supporting website
- MrsMurdoch - Brand Identity and Web DesignMrsMurdoch is a new digital publication focused towards the wedding industry, with an ethos focused on being a launch platform for up and coming premium designers, boutiques, venues and more, catering to a wide range of aspirational tastes. The project began with a brief to create the entire brand identity from scratch, working closely with the company director to share her vision with the world. Key to the project was an essence of simplicity and minimalism, in an easy to navigate interface,
Work history
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UI DesignerStuff Ltd
Auckland, New ZealandFull Time
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DesignerSelf Employed
London, United KingdomFreelance
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Skills
- Print Design
- Art Direction
- Design
- Product Development
- Technical Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Sketch
- Adobe XD
- Digital Design
- UI Design
- Web Design
- Basic Javascript
- Html CSS