Having follwed a slightly un-conventional and circuitous route, I found a passion for visual design in 2015, whilst working for a premium fashion brand. I’ve spent the past 3 1/2 years developing those passions into a broad skillset, building on the 4 years worth of experience gained as a clothing and textile designer, whilst applying that knowledge on everything from web design to traditional printed lookbooks. I bill myself as a visual designer, have a specific interest in all things monochromatic, and spend my down-time finding balance (either on a surfboard, in bird pose, or in the perfect milk to coffee ratio of a flat white)Locked Pro Plan feature
Creation of the brand identity / trademark design Art and image direction across all platforms Fully responsive dynamic website design and development using Wordpress CMS
Development of brand imagery and graphics including / new brand trademarks / packaging and printed labelling Introduction of automated marketing software / Mailchimp for regular mailouts Targeted Mailchimp Discount Promotions / increased response by 25% Expansion of online and social presence including design and development of company website Creation and management of all printed marketing collateral including lookbooks / promotional flyers Management of small team including Social Media Models, Co-Ordinator + in-house Photographer Artistic direction for seasonal campaigns across brands including location sourcing Photo-retouching in a fast-turnaround environment Placement graphic illustration for T-shirts
Developing Printed textile collections for Catwalk release during London Fashion Week • Managing a small team of designers and design interns • Knitwear shape and development for runway collections • Design of commercial range in uenced and in line with the runway collection • Design and management of childrens collection, from intial concept through to sales • Daily corresopondance and co-opera- tion with international suppliers • Fabric sourcing and development • Photographic campaign production • Photographic retouching - clothing and beauty • Direction and production for SS16 Preen Mini Campaign.