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Personal Information Creative Thinker. Positive Person. Loves Challenges. Extremely Sociable. Enjoys Teamwork. Idea Generation. Presenting Complex Ideas. Early Adopter. Problem Solver. Applcation of the Creative Process. Focused. Skill Base Music Production. Audio Design. Film & Video production. Directing. Editing. Sound Production. Animating. Application & Limitation of Technology. Graphic Design. Product Design. Online. Digital. Creating Brands. Developing Brands. Marketing. Research. Training. Technological Skills Logic Pro. Final Cut Pro. Premiere Pro. Gimp. Photoshop. Inkscape. Illustrator. Google Docs. Mixmeister. Serato. Filezilla. HTML. Blender. 3D Studio Max. Interests Film. Music. Design. Art. Pop culture. Technology. Philosophy. Cars. Trainers. Dogs. Whisky. Food.Locked Pro Plan feature
Creative Director/Music Producer/Director/Brand Consultant/Designer Creative Director & Co-Founder of Beatnik, a creative agency specialising in Video, Audio, Music, Branding, Graphic, Print & Digital. Previous output has included: Logos, Marks, Advertising, Posters, Flyers, Websites, Brochures, Business Cards, Projections, Marketing, Album Covers, Animations, Filming, Editing, Musical Direction, Creative Direction, Fashion Shows, TV, Radio and Social Media. Music Producer Produced commercial releases on major & independent record labels including Sony, EMI, Ninja Tunes, BBE and Universal for artists including: Kelis, All Saints, Thundercat, Akala, Marie Dahlstrom, Harvey, Ashley Walters & Terri Walker. Produced bespoke tracks, intros & segues for live performances for Kelis’ & All Saints’ extensive worldwide touring schedule of arenas, festivals & concerts. Produced soundtracks for brands, adverts, TV and corporate videos including Tia Maria, Google, L’Oreal, Redken, Katarzyna Szczotarska & Wale Adeyemi. Video Director Directed, produced, shot & edited music videos, adverts, digital videos, corporate videos and television for brands including Adidas, seAp, Retrak, De La Warr, Aura Print & F.E. Samuels. Directed & produced all internal Beatnik marketing, advertising, social media & music videos. Directed, branded, filmed & edited 10 part music TV Series for Sky. Worked with budgets and crews of all sizes always bringing huge return on investment for all clients. Creative Director Conceived, created, developed and manage in-house Beatnik brand including artwork, design, video, collateral, merchandise, website, photo shoots, video shoots, social media, YouTube channel and digital. Created brand identities, designs, digital strategies and consulted for numerous clients across various industries including ITV, Jay-Z, Sean Carter, Select DJ Agency, Floris, Strobe Audio, Naturellement Lyla, OhMySkin, Kevin Shanti, F.E.Samuels Property Group, Curzon Place Properties, Amocor, Upstage Events, In-Brief Magazine, B.E.N. TV, The AA. Music Director Directed large budget events including Redken Hair Awards, CIFF Fashion Show, The Chinese Film Festival, Relentless Energy Drink & Katarzyna Szczotarska Fashion Show, River Island, Eden Can Can, W Hotels, Blue Inc, Shoreditch House, Scottish Fashion Awards.
Creative Lead - Rich Media Technical Services Team Head hunted to create and develop role as Creative Lead. Main point of contact responsible for guiding creative agencies through digital advertising innovation. Consulted on campaigns and created ideas for the world’s leading Brands, Creative & Media Agencies on both digital and integrated campaigns. Consultation Developed ideas for digital advertising campaigns from concept to delivery. Worked on each campaign to fit the client’s brief, brand and target market. Brainstormed with agencies pre-pitch to generate ideas heavily focused on user engagement. Saw campaigns through from embryonic stages to implementation. Advised clients on how to improve campaign interaction and click through rates through greater ingenuity and creativity. Ensured campaigns were as technologically robust as possible. Advised on strategies, trends and technological advances. Campaigns ranged in spend & revenue from thousands to millions of pounds. Clients included: Coca Cola, EMI Records, BT, Clinique, Nokia, Hertz, Cadbury’s, Net-A-Porter, Emirates. Worked with nearly every agency in the NMA top 100 including: Weiden & Kennedy, LMFM, Agency.com, Glue, CHI & Partners, Iris, Pod1, Draft FCB, Agency Republic, Mediacom, Mindshare, PHD, MGMOMD, Carat, Wunderman, Syzygy, Poke, Dare, MRM, Ogilvy, RMG Connect, Digitas, VCCP, BBH, Leo Burnett/Arc WW, Euro RSCG. Evangelism/Presentation Created, managed and oversaw a Creative agency database as sole point of contact. Visited clients at Media & Creative agencies to keep them in the loop on present technology and future possibilities in rich media. Responsible for ‘up-selling’ rich media and presenting the advantages of digital advertising. Assisted clients in maximising spends to gain better return. Presentations ranged from one to one meetings with Creative Directors, pitching to whole agencies to speaking at industry events. Training Rich media training sessions at the Google offices and externally for designers, developers, account managers, creatives and producers. Wrote and developed all training documents for Rich Media presentations. Originated the Creative Lead role and trained Google employees across all teams. Development Conceived new products and developed existing Google products within the technical team alongside the engineering team. Provided feedback from the end users to improve systems. Oversaw or collaborated on all creative elements of new products & formats developed by the technical team. Generated ways to use a site’s real estate to maximise advertising revenue. Devised and headed the development of Google’s Innovation gallery to educate clients and sell rich media products. Marketing/Sales Bridging point between the Marketing, Sales & Technical teams. Ensured continual updating of all new technological developments and products. Formulated strategies for marketing Google products in creative ways to agencies. Worked closely with the Sales Team and accompanied them to present at pitches to generate greater revenue.
Freelance design jobs for clients in media, music and television. Advised on branding, graphics, on-line, audio, animation & video. Business development to ensure a stream of new clients through pitches as well recommendations. Requested to take on various media projects from conception to completion. Directed, branded, filmed & edited 10 part music TV Series for Sky. Designed and developed a broad range of media including: Logos, Marks, Corporate Videos, Adverts, Posters, Flyers, Websites, Brochures, Business Cards, Projections, Marketing Material, Album Covers, Animations, Filming, Editing, Musical Direction & Creative Direction. Wrote bespoke music for fashion shows, TV, radio, online & advertising. Clients included: F.E.Samuels Property Group, Curzon Place Properties, Amocor Software Company, Upstage Events, In-Brief Magazine, B.E.N. Television, ITV, The AA, Jay-Z (Sean Carter Event), Select DJ Agency, Floris.
B.A (hons) Product Design