A multi-talented, dynamic and creative communications and marketing professional with over nine years experience in media, PR and marketing, who is capable of developing, delivering and evaluating communications strategies & content across all platforms. With a solid understanding of media engagement, HR marketing and strong project management skills, I am also passionate about digital marketing, HTML, social media strategies, branding, event management and video production. Since April 2013 I have been developing and leading the marketing & communication strategy across all channels including print, digital, online (social media, e-newsletters) for the National Skills Academy for Rail (NSAR), a high-level policymaker in the rail/transport industry. To add more depth to my marketing career and workforce planning, I joined Superstars Recruitment in 2016 to advise them on HR marketing and how to use the best digitals avenues to maximise the brand impact and create a better recruitment journey.Locked Pro Plan feature
Offering 360-degree brand development advice including public relations, branding, events, digital marketing (SEO and analytics), social media management, content creation such as videos. Also, transforming HR into HR Marketing using video content, diversity, PR and social media platforms to create a better recruitment journey and enhance the brand.
TV Journalist & News Producer including Associated Press and other media outlets. Producing and packaging various global news, information.
Developed and led marketing & communication strategies across all channels including print, digital, online (social media, e-newsletters, AdWords, SEO, SEM); responsible for events & PR at a national and international level & across all media outlets. I delivered the media engagement strategy and social media growth, and I also organised some national conferences with rail ministers as keynote speakers. Key Responsibilities: - drafting press releases - develop and maintain relationships with key national & regional media outlets - produce and execute marketing and communication plans; - run national conferences; - marketing - produce media content including videos, infographics; - manage & control marketing spend/budget; - act as a champion of the business, telling effective 'stories' about rail; - monitor, manage and update the NSAR website and social media; - sector promotion and attraction with Department for Transport & rail companies. Key Achievements: • Back in 2013, I had the autonomy to develop and shape my job role based on companies’ needs. I built the company brand by defining and executing the PR and marketing strategy to bring NSAR in the right spotlight. NSAR brand awareness level increased by 75% within rail sector in the last three years. • Social media planning: I developed the social media strategy (Twitter, LinkedIn & YouTube) for NSAR from scratch. By creating captivating stories and visuals, including videos & banners targeted to rail professionals and rail businesses, NSAR’s Twitter account reached 1,000 followers in few months. • Project Management – PR lead and the launch event manager for the Rail Sector Skills Delivery Plan (RSSDP) - launched in 2016 by the rail Minister Paul Maynard. I developed the animation video with WillB that went viral on YouTube within rail sector. Also, through targeted promotion and PR, the project had national coverage. Post-event – I designed the stakeholder’s communication process for the project.