About me

Brilliant! Another skilled art director with awards and experience. Intergrated? yep, CRM? Of course, Direct? you betcha. Press? Outdoor? Not a problem. Even better, I come with a copywriter. His name is Paul Bennett. You should check him out.

PostsProjectsExperienceTeam

Projects

• 3

  Sainsbury's Christmas 2019In 2019 we helped Table 19 create Christmas DM's for Sainsbury’s that celebrated 150 years of being an integral part of festive celebrations.
• IG. For TheTraderThe world-leading provider of CFD’s and financial spread betting needed to tap into the mindset of premium traders to start conversations about their products. Working with Table19, This is how we helped them get their message out.
• Virgin HolidaysHow do you get returning holidaymakers to book their next trip when they've only just been there and done that? You give them the t-shirt.
• MailmenSeason two. After the success of season one, the ranks of the Mailmen grew. Season two began with lots of new faces, including Mo, our AR advocate of all things mail.
• CO-OP Travel InsuranceThe Co-op wanted to make a splash for the launch of their new travel insurance. Here’s the social campaign we made to get the word out, starring intrepid explorer Ben Fogle.
• EE Data BoostGiving customers the chance to clean up on their data allowance gave us a pertinent insight into how it would change their behavior.

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Projects credited in

• RE-LAUNCHING MAIL AS AN ADVERTISING MEDIUMRoyal Mail Question: How do you re-launch direct mail when the industry thinks both mail and the Royal Mail are boring? Answer: Create a new campaign identity called MailMen and use mail’s biggest critics as advocates. After just two weeks over 10,000 people had visited our site and 800 of them had downloaded our research report. WHAT HAPPENED 45K - Clicks from social activity 800 - Reports downloaded THE SOLUTION The world is only interested in digital, after 18 months of research Royal Mail had some exciting news. Mail is opened, read and kept, in fact 57% of people said mail made them feel more valued than digital and 87% said it influenced them to make online purchases. But the marketing community was tired of mail. So we created a campaign that replaced the Royal Mail logo with a playful new identity, MailMen. Then we got endorsements from the last people our audience expected - the cynics in advertising, digital, media and marketing. We launched with press, outdoor and digital. And once we’d got everyone’s attention, we used direct mail, edm and our website to deliver our research findings. THE RESPONSE After just two weeks: Over 10,000 new visitors to mailmen.co.uk – 800 reports were downloaded . 45k clicks from the social activity. 1.1m impressions from display advertising with 3k clicks to site.

Work history

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Art DirectorHello I Am Stuart
Dec 2017London, United KingdomFreelance
Creating work for BlackRock, Investec, IG, Sky, Sainbury's, British Gas, Nectar, NewDay, Internet Matters, ViewQwest, Jumeirah, American Express, Winkworth, Pret-a-Manger, SSE Energy, John Lewis, McCarthy Stone, Motability, UPSTIX, Landsec and OVO.
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Senior Art DirectorPsona
Oct 2016 - Nov 2017London, United KingdomFull Time
We've created work for American Express, Argos, NatWest and RBS, The Co-op, The Caravan and Motorhome Club, The Military Mutual, Mind, and Club Med.

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Skills

• CRM
• Press Advertising
• Direct Mail
• Digital Advertisement
• Social Advertising
• Adobe Indesign
• TV Advertising
• B2C Campaigns
• B2B Campaigns
• Creative Direction

Education

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BA(Hons) Graphic DesignStaffordshire University
Oct 1996 - Jul 1999Stoke-on-Trent, United Kingdom