Work history
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Digital AssistantLondon stadium
London, United KingdomFreelance
Outline
Providing insight and data to Commercial Manager and Media manager on partner and sponsorship opportunities. Researching fan demand and producing digital content.
Key responsibilities
• Conducting qualitative analysis of potential commercial partners for the stadium.
• Producing customer insight reports supporting the Digital Manager and Commercial Manager in pitching the Stadium to potential customers.
• Conducting primary and secondary research on consumer demand for sporting events.
• Forecasting and scheduling stakeholder broadcasting rights on the stadium's Digital Assets.
• Maintaining relationships with commercial teams from Betway, 11 Sports Media, West Ham, Umbro, Basset and Gold and LS185.
• Organising commercial content with athletes from the Premier League, IAAF, MLB, and Saracens.
• Providing case studies of the commercial assets and digital assets that stadiums have. Case studies included Wembley Stadium, Stamford Bridge, and Olympiastadion Berlin.
Key achievement/projects
• Lead an athletics media campaign that reached 50,000+ through social channels.
• Conducted research on Rugby broadcasting and fan demand that lead to the successful delivery of the Saracens v Harlequins Rugby and a prospective additional annual Rugby fixture at the Stadium.
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DevelopmentTeam GB
London, United KingdomFull Time
Skills
- Budget Management
- Stakeholder Management
- Planning
Education
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MSc ManagementBirkbeck College, University of London
- London, United Kingdom
Dissertation – A quantitative investigation into the media coverage of the London Olympics
Research includes broadcasting and competition structures.
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EducationEdge Hill University
- Liverpool, United Kingdom
Dissertation covered government primary school initiatives.