About me
“An energetic and supportive leader in the retail industry, I have built high performing teams with the responsibility for $1Bn+ sales targets. I have extensive knowledge and experience in ecom, B&M & wholesale marketplace as well as a proven track record in building the right strategy to grow businesses and brands. With a future facing digital focus, I can bring commercial results to your company”
Work history
Head of MerchandisingClarks
- Street, UKFull Time
£1.5Bn NTO Global Footwear brand.
Leadership role reporting to GM within EMEA region, responsible for £180M net sales across 32 countries with a 48% digital mix of business.
Accountable for the merchandise plan which enables us to trade against the fiscal KPI’s, consumer, market and brand goals for the region.
Lead, motivate and inspire a merchandising team of 14 working across owned digital, marketplace, wholesale & consignment channels to deliver against the business targets.
Data insight and CX journey focused merchandise financial planning, range building, assortment planning & forecasting.
Work closely with regional commercial teams on key country and account requirements and product team on delivery against the plan.
Lead seasonal GTM with presentation of regional line to regions and key accounts.
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F
Buying Director Mens Footwear / Buying Director Womens & Kids FootwearFoot Locker Europe
- Vianen, NetherlandsFull Time
$7.8B Sales global lifestyle footwear chain.
Absolute accountability for $1.2Bn OTB plan for 22% digital business and 650+
B&M stores in nineteen EU countries.
Led the Mens & previously Womens & Kids Footwear Buying teams.
Managed team of 6 with dotted line of Merchandising function of 18, reporting into VP of Buying.
Customer first, data insight and brand innovation focused buying strategy.
Collaborative work with our brand partners to ensure we have shared goals which grow our mutual business.
Directed marketing, ecom, SoMe & VM teams on the CX journey in support of the buying vision.
Grew digital business from single digit to 22% of mens business.
Excellence in financial planning and category strategy.
Responsible for representing business of my function at trading call with CEO and President in USA and General Manager of EU.
Fast paced high intensity workload with expectation of innovation & success.
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Skills
- Business Development
- Strategic Analysis
- Merchandise Planning
- Buying Management
- Team Leadership
- Footwear
- Apparel
- Retail
- Fashion
- Financial Management
Education
(MA) Fashion MarketingCentral Saint Martins (UAL)
- London, United Kingdom
Awarded a Distinction grade
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U
BA (Hons) Fashion DesignUniversity of Derby
- Derby, United Kingdom
Awarded a 1st Class grade