Projects credited in
- Aldi Kevin The CarrotThe Brief: Christmas adverts are an annual tradition in the UK and Aldi wanted to create one that would beat the other supermarkets and win over audiences. They created a loveable character, Kevin The Carrot, and challenged Weber Shandwick to create a social campaign that would carry on and expand Kevin's Christmas Adventrue throughout the festive period. My Role : Heading up Weber Shandwick's social studio, I developed the content plans for Aldi’s #KevinTheCarrot Christmas campaign. Me and my
- AldiThe Brief: Aldi supermarket employed Weber Shandwick as their social media retainer agency to create campaigns and 'Always On' content for their social channels. My Role: As a Social Media Editorial Lead, my role was to galvanize a team of copywriters, community managers and designers to create social content for Aldi's Twitter and Facebook feeds. Working closely with the account team, I created a series of mini campaigns for the key sales periods in the Aldi calendar including Blue Monday, V