Creative consultant developing brand visual guides – fusing cultural and social storytelling to create a more authentic relationship between brand and audience.
Approaching projects through a subversive lens I help clients to connect consumer culture with digitally-informed subtexts. With a background in fashion communication I have used this to carve a career aiding retail and lifestyle companies in building out their brands.
Projects
- Selfridges&Co.: Social Rebrand & PhotographyDeveloping a social brand identity which brought the essence of the iconic Selfridges store through into their social platforms. Creating the brand’s social art direction with the photography style, shooting only with mobile devices to make it a truly social-first environment that felt on brand and approachable for the wide demographic and audience.
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Skills
- Print Design
- Art Direction
- Websites
- Brand Identity
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
T
T
Graphic DesignThe Surrey Institute of Art & Design
- London, United Kingdom