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Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies. Covering marketing strategy for new product launches, social media management, digital media planning, SEO, SEM, e-commerce sales channel/partner management. • Marketing Activities: o Developed, directed and measured the execution of strategic annual/long-term marketing plans in order to meet and exceed sales and revenue commitments/goals. o Constructed work plans, established marketing strategy and conducted forecasts, budget management and control – all within set deadlines. o Initiated and coordinated advertising campaigns and promotional activities – Made key messages to attract the customer towards the brand name. o Integrated on and offline marketing activities to ensure and encourage positive representation of the brand o Enhance brand engagement and increased sales by increasing site visits, from target audiences via owned, earned and paid-for media channels including social media, PPC and email marketing as part of wider campaigns and activities. o Interacted with media/PR for promotion of the product o Constantly improved and tracked the visitor journey throughout digital platforms o Ensured success of Digital Marketing by measuring & analyzing the impact of campaigns. • Market Research: o Conducting frequent surveys among the customers regarding for better understanding of customer insight, user journeys and to improve best digital practice o Analyzed current market trend and competitor information.
Maintained cordial relationships with the clients (mostly customer-focused brands) while managing their big advertising & marketing projects. My good understanding of customer insight, user journeys and best digital practice helped me develop integrated communication strategies, digital strategy & digital media plan for the launch of new products and the branding of existing products for several clients. • Marketing Activities: o Digital communication & marketing initiative covering web, advertising, email, search, mobile and social media. o Planned and implemented digital marketing campaigns in line with a wider marketing mix and delivered results, which included creating and implementing email marketing campaigns to increase traffic, social media management, website content improvement and management. o Made key messages to attract the customer towards the brand name. o Interacted with media for promotion of the product for different brands & products o Negotiated with the suppliers and vendors regarding media and production contracts. o Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets. o Worked with CRM applications and social listening tools (Adobe Social) to tailor & manage content for specific audiences o Managed almost all the projects effectively by delivering objectives, priorities, deadlines and all these in given budget • Managed following brands in different categories: o Not-for-profit sector: UNICEF, CHAI – Clinton Health Access Initiative, Global Tiger Forum, Save our Tiger initiative – Aircel, AIDS Awareness Program, Polio immunization Program, o Electronic Goods: Carrier Midea India, Panasonic o Automobile: Yamaha India o Consumer Goods: Bata, William Grants India & Kalyan Silks o Others: Cisco, Bank of India • Some of the important works: o Carrier Midea India: Achieved the objective set by the client and internal targets trough well planned & executed SEM & Display campaign. o William Grant's India – Created a communication strategy and implemented a social media campaign based on that. We have provided 5% of CTR. o Cisco - Co-ordination between creative team sitting in UK, Client – Cisco sitting in USA and media team sitting in India. Have delivered all the assets on time and did managed all the timelines with live reporting.
Job responsibility varied as per the requirement of the clients and the project handled. Have done client servicing, market research, competition review, OOH media buying, managed events, done CSR activity during 3.5 years of tenure with the organization • Advertising & Marketing Activities: o Managed entire product marketing cycle – Planning and applying the use of various marketing & communication strategies. o Managed the budget of the advertising campaigns and sales targets o Led team, managed training and business presentation o Maintained good interpersonal relations with customers and fellow colleagues • Managed following businesses: o Not-for-profit sector: National Aids Control Organization, Hindustan Latex Limited – health and contraception. Looked after different CSR activities of client like DLF (Education for all) & Panasonic (eco-ideas). o Government: Indian Oil, Ministry of Tourism (Incredible India), Delhi Government, Ministry of Health & Family Welfare. o Motor: Yamaha India o Electronics: Panasonic o Some Published works: o CWG - 2010 (Print, Radio, OOH, Events) o NACO - Condom Promotion & AIDS Control (TV, Print & BTL Activities) o Yamaha - SS & RS Launch Event o Panasonic - ACs & Washing Machine - Diwali Offer • Achievement: Managed CWG-2010 campaign for Delhi Government, worked hard to stand by the expectations of Delhi's former CM Smt. Sheila Dikshit
Advertising & Marketing