Subi Gnanaseharam

Social Media manager

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Brand Management
  • Direct Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Social Meda Strategy
  • Digital Online Design
  • Social Content Strategy

Work history

Currently

Social Media Manager

Jamie Oliver Ltd

Mar 2012
  • Ownership of all Jamie Oliver channels to optimise against the business objectives set while ensuring consistency with brand tone of voice and values. Managing the output on all social media pages: Facebook, Twitter, Google+ Pinterest and any upcoming platforms for the Jamie Oliver and wider business and advising with new content for Instagram. Producing a strategy for each channel based on the business objectives set by the Head of Online and Marketing. Advising on content production specifically for social media purposes and coordinate the production with the relevant teams (Editorial, Design or Marketing) Working closely with marketing/creative teams to coordinate activity across major campaigns e.g Book + TV release and annual charity event. Maintaining relationships with key brand champions on social media platforms. Maintain relationships with social media platform relationship managers at Facebook, Instagram, Twitter and Pinterest. Conducting monthly and quarterly analysis of the social media activity and performance and report back to the Head of Online and Marketing department; and to review strategy accordingly Championing social media best practice across Jamie Oliver LTD

2012

Digital Project Manager

Tearfund

Aug 2008 - Mar 2012
  • Managing online projects for Tearfund main website and Tearfund micro sites. Day-to-day work on all bulk email communications to our supporters. Conducting audit on social media channels. Work closely with head of digital to produce creative campaign. Coordinate content on digital with team during disaster situations The role also includes looking after all users of the content management system and any technical issues

Education

2007

Marketing

Bournemouth University

Aug 2003 - Jan 2007
  • Marketing