Accountable to the US Tax Leadership team, I’m responsible for managing marketing and communications activities in Europe (from brand awareness through proposition development to sales) for KPMG’s rapidly expanding US Tax Practice whose client base includes a diverse portfolio of US and European multinational companies, investment funds and investors.
Developing marketing strategy for the Middle East practice and consulting business. Planning, implementing and measuring campaign activities across the marketing mix, as part of PA’s global marketing strategy to help facilitate client interactions.
Led global Advisory (AS) marketing with a remit to support and advise the leadership to raise the profile of the practice and pro-actively initiate, implement and deliver global marketing activities, establish best practice and help ‘join up’ the 50+ marketers and 4500 partners and staff (annual budget £150K)
Professional Post-Graduate Diploma