About me
Experienced marketing and digital tech executive with a track record of delivering high-impact strategies, building products and marketing teams from the ground up. Passionate about working at the intersection of tech innovation and business, with the consumer at the core.
Expert at marketing infused with technology and digital transformation, with a talent for understanding and solving critical business issues in entrepreneurial environments, driving strategic commercial growth and establishing cost-efficient processes at pace.
Advanced data analysis skills paired with technical competency in SQL, Python and Javascript. Constantly looking to learn new skills and work on new challenges following successful experiences in the consumer goods, luxury retail, health and recruitment industries, working on platforms ranging from e-commerce to marketplaces, B2B lead generation funnels and more.
Work history
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Growth Marketing LeadReed Digital Ventures
London, United KingdomFull Time
Reed Digital Ventures – innovation lab within Reed to ideate, develop and launch new products in recruitment technology. Leading omni-channel marketing activities for the lab with a focus on Freesy, a platform connecting contractors with tech companies looking to hire freelance talent.
Freesy:
• Developing and executing the marketing strategy for Freesy, from beta through to launch, including paid activities, organic content, customer activation and lead retargeting,
• Devising and implementing iterations of the product, aligning with technology to deliver collaborative solutions improving user acquisition and platform liquidity,
• Leading platform analytics, uncovering key insights to inform the marketing and business strategy across departments,
• Managed a marketing executive, focusing on performance marketing and content.
Reed Screening:
• Working collaboratively with the Reed Screening commercial teams to understand business needs, identify existing challenges and opportunities for customer growth and ROI optimisation,
• Built efficient customer journeys on the newly launched reedscreening.com, working with the design and product teams to deliver an e-commerce platform within weeks.
⇨ Overachieved Freesy targets by 300%, acquiring over 4,000 users within 6 months of beta launch,
⇨ Delivered a Cost-Per-Acquisition 4x times lower than the group average CPA.
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Head of MarketingRabble
- London, United KingdomFull Time
Rabble is a fitness start-up targeting both B2B and B2C customers. Working with the founder & CEO, leading the growth of the business while building a strong marketing and digital team.
• Developed new business model from scratch, including digital marketing strategies, website journeys, sales processes and systems integrations.
• Drove continuous improvements across the user journey, including UX/CRO, process automations and iterative testing across existing and new acquisition channels,
• Managed marketing budgets and acquisition strategy across PPC, paid social, SEO and content marketing to deliver rapid growth within target CPA / ROI.
• Led the product roadmap, managing internal and external developers to align the technology with iterative learning gained from web and customer analytics.
⇨ Achieved consistent 30% month-on-month growth in sales and revenue, leading to a successful funding round – the biggest to date for the company,
⇨ Recruited, trained and managed a team of four people covering product, digital marketing, analytics and content.
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Skills
- Marketing
- Analytics
- Digital
- Technology
- Ecommerce
- Digital Marketing
- Growth Hacking
- Business Strategy