Work history
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Marketing ManagerMash Media Group
London, United KingdomFull Time
As marketing manager for the leading exhibition for event organisers, International Confex, I have directed event success for the past four years. Understanding the need showcase the company’s value proposition, I create content for web, press releases, social campaigns and emails, while checking execution and delivery across all touchpoints to ensure consistency of messaging. By nurturing partner relationships, I negotiate contra agreements for mutual benefit, leveraging my contacts to source industry experts to participate in the seminar programmes for Confex. Throughout the show cycle, I review analysis metrics and compile post-show reports to drive ongoing optimisation.
• Ideate, create, and implement robust strategies, achieving 20% increase in exhibitor participation.
• Devised new process to enhance audience targeted emails, boosting open and response rates, while increasing VIP visitor attendance and seniority by 13%.
• Oversaw build of all new websites, comprising UX, SEO, and accessibility, creating concise and engaging material.
• Raised pre-registration conversion to attendance, by 8%.
• Exceeded YOY visitor numbers by 18% via strategic email/messaging campaigns and social media outreach (entailing LinkedIn and Facebook posts).
• Produced episodic content, including that for engaging webinar series.
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Visual Merchandiser / Sports SpecialistOFFICE / OFFSPRING
- London, United Kingdom
Keeping up to date with the latest sportswear trends, I tracked store sales, stock, and promotional displays to meet demands by guaranteeing consistency in levels of product availability.
• Aided store manager in launching sales programmes, culminating in steady 20% seasonal growth.
• Held full ownership for visual merchandising, maintaining fresh appeal by updating look for high-traffic Oxford Street branch.
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Skills
- Website Content
- Copywriting
- Content Creation
- Project Management
- Content Ideation
- Fashion Styling
- Creative Direction
- Brand Development
- Client Negotiation
- Marketing