About me

A commercially oriented data analyst fascinated by cross-functional business strategies, the growing importance of luxury e-commerce, the use of technology in fashion, the rapidly expanding Chinese fashion market, personalised marketing with the use of AI and the influence of fashion in our current political climate. Speaking English, Dutch, French, German and HSK1 qualified in Mandarin. The nature of my current role has given me the ability to manipulate data with strong numerical ability and my commercial awareness and clear understanding of the business has given me the ability generate weekly reports and eventually, to translate the obtained data in comprehensive presentations for business partners and stakeholders. Strong forecasting and trading skills. My experience as a stock coordinator in luxury fashion brands has not only gave me a clear understanding of a competitive retail environment but has also taught me how to chase and prioritise stock deliveries to ensure a steady product flow. My extensive event & campaign management experience showcases that I thrive in a fast-paced and collaborative environment, in addition to my ability to engage with key figures in the business and meet tight deadlines.

QuestionsProjectsExperienceTeam

Work history

Data AnalystYoox Net a Porter Group
Jan 2019 - Feb 2020London, United KingdomFull Time
Professional Experience YOOX NET-A-PORTER GROUP – London Data Analyst January 2019 - Present • Supporting the Data & Analytics team within in terms of global system implementation, identifying the need for new tools and opportunities and finding a way to streamline processes in place in order to benefit the wider business. • Performing extensive configuration and setup of business data, e.g advanced reports, dashboards and statistics influencing decision-making. • Supporting key stakeholders with detailed analysis to gain a deeper understanding of the determinants that drive employee performance and thus eventually, overall business performance. • Analysis of performance and utilised results to leverage effectiveness, talent and skill within the business and have translated this analysis into functionalities, templates and digital tools used for global Talent & Performance reviews. • Providing in-house solutions and/or working closely together with our 3rd party vendors to automate and enhance digital processes for all our global offices. • Ownership of Global Person Data reporting - ensuring data integrity / reconciling data when necessary. This has driven independent optimisation plans through the analysis of aforementioned Global Person Data. A continual test and adapt approach is taken to all system-based activities in order to leverage a coherent, global system to its full extent.
Creative Concept Developerfendi
Aug 2018 - Mar 2019London, United KingdomFull Time
Strategic & Creative Concept Developer August 2018 - March 2019 • Part of a team of young creatives (Gen Z), ‘’London Freaks’ that generate ideas and content for Fendi's new platform ''F is For... Fendi'' based on social media analytics & insights, peer2peer research and talent sourcing of creatives in London. • Supported the events team in developing strategic plans to engage the young clientele in particular by working together with 3rd party experts such as the London-based Global StreetArt Agency. • Leading global event initiatives and executing to meet the standard of the young, luxury target consumer. Supported the Global PR & Communications team to research, develop and deliver innovative and engaging global events and campaigns, e.g. ‘’#BaguetteFriendsForever’’, ‘’F is For... Funk’’ and ‘’F is For... Fendi x NET-A-PORTER #FFreloaded London Party’’ • Ensured that all event trackers were updated and budgeted, created guideline packs for Global Communications Team with strategic plan presentations based on qualitative and quantitative research.

Skills

• Adobe

Education

MSc Strategic ManagementLondon College of Fashion, UAL
Aug 2016London, United Kingdom