About me

Growing up, I showed no promise in anything other than following snail trails right to their source. It’s a real wonder my parents didn’t show any real concern for my mental health, until the day I told them I would enroll in a design degree. I did design for a couple of years. Now I do art direction. Curiosity led me here — to advertising. Where I’ve been for the past 5 years as an Art Director. In that time I’ve worked for a number of national & global agencies in Australia and now the UK, including GTB, ClemengerBBDO, Grey and Ogilvy & Mather. Currently, I find myself in a little town called London. And I’m looking for freelance and full-time opportunities. Away from work, I keep my feet busy with football (yes, I’m an Australian who knows what football is); I have a sweet tooth that can locate the nearest bakery in a diabetic-al heartbeat; I like long walks and beaches, but refuse to combine the two for fear of becoming a total cliché; always have a book I’m currently reading (feel free to ask); and most of all, wish I could speak Spanish — but absolutely can't.

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Projects

• BekoWe created a PR-able activation and online film that demonstrated the smartest kitchen is one in which you cook alongside the knowledge & experience of your family.
• See more on my websiteThere's plenty more work across a range of clients and media which you can find in my portfolio. Take a look and get in touch: http://cargocollective.com/sunchi
• Burger KingHungry Jack's breakfast campaign had been built around the promise of 'Makes Mornings More Magnificent'. However, apart from telling customers about their breakfast offerings, they hadn't done anything to truly show it. We wondered how Hungry Jack's could make the drive-thru experience that bit easier in the morning...
• CifIn the digital age, Cif, a household cleaning products brand, was finding it difficult to stay relevant for people who spent more time maintaining their online lives, than their physical ones.
• Purina Ice BonesBy showing dogs experiencing a classic Summer phenomenon, we convinced dog owners that new Ice Bones were the ultimate summer treat for their best friend. Campaign line: Chilled to the bone.
• Hyundai AustraliaWe made test drives more attractive for young professionals who had never considered a Hyundai before. Introducing Hyundai Drive Minutes.

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Work history

Art Director
Feb 2017 - Apr 2017London, United KingdomFreelance
Working across Global clients; Mastercard and Nesquik. From TVCs to activations and integrated campaigns. There was a strong focus here on PR-able ideas and the work we produced reflects that. As well as local market clients, such as Purina, Beko and Cif.
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Freelance CreativeGTB London
Jul 2016 - Sep 2016London, United KingdomFreelance
Car launch campaigns (including TV, posters & billboards, social & digital media) for Ford Motors, across UK & Europe. Working in both an art directing & copywriting capacity, I took projects from initial briefing through idea generation, executions, revisions, up to client presentation.

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Skills

• Ideas
• Strategic Thinking
• Campaign Concept and Creation
• Hand Scamps
• Integrated Advertising

Education

Advertising, Copywriting, Art Direction
Feb 2012 - Jun 2012Sydney, Australia
AWARD is Asia/Oceania's premier advertising creative school. After graduating I was awarded a Top 10 spot.
Bachelor of Design (Graphic Design)
Jan 2006 - Nov 2008Sydney, Australia
My background is in Graphic Design, where I learnt the principles of design and design thinking, as well as how to apply them.