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Sunchi Mathur

Art Director

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Art Director - Ideas Generator - Problem Solver

Projects

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Do you really want to delete project Purina Ice Bones?

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Do you really want to delete project See more on my website?

About me

Growing up, I showed no promise in anything other than following snail trails right to their source. It’s a real wonder my parents didn’t show any real concern for my mental health, until the day I told them I would enroll in a design degree. I did design for a couple of years. Now I do art direction. Curiosity led me here — to advertising. Where I’ve been for the past 5 years as an Art Director. In that time I’ve worked for a number of national & global agencies in Australia and now the UK, including GTB, ClemengerBBDO, Grey and Ogilvy & Mather. Currently, I find myself in a little town called London. And I’m looking for freelance and full-time opportunities. Away from work, I keep my feet busy with football (yes, I’m an Australian who knows what football is); I have a sweet tooth that can locate the nearest bakery in a diabetic-al heartbeat; I like long walks and beaches, but refuse to combine the two for fear of becoming a total cliché; always have a book I’m currently reading (feel free to ask); and most of all, wish I could speak Spanish — but absolutely can't.

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Skills

  • Ideas
  • Strategic Thinking
  • Campaign Concept and Creation
  • Hand Scamps
  • Curiosity

Work history

2017

Art Director

McCann Worldgroup

Feb 2017 - Apr 2017
  • London, United Kingdom
  • Freelance
  • Working across Global clients; Mastercard and Nesquik. From TVCs to activations and integrated campaigns. There was a strong focus here on PR-able ideas and the work we produced reflects that. As well as local market clients, such as Purina, Beko and Cif.

2016

Freelance Creative

GTB London

Jul 2016 - Sep 2016
  • London, UK
  • Freelance
  • Car launch campaigns (including TV, posters & billboards, social & digital media) for Ford Motors, across UK & Europe. Working in both an art directing & copywriting capacity, I took projects from initial briefing through idea generation, executions, revisions, up to client presentation.

2016

Digital art Director

Elvis Communications

May 2016 - Jun 2016
  • London, UK
  • Freelance
  • Art Direction across social & digital campaigns for Cadbury, Wagamama & Budweiser. From developing new technology to creating a humble social post, we covered it all for several concurrently running campaigns.

2016

Art Director

ClemengerBBDO

Jul 2015 - Apr 2016
  • Sydney NSW 2000, Australia
  • Full Time
  • Working in an integrated agency environment for many Internationally and Nationally renowned brands, including Bacardi, Virgin Australia Airlines, Burger King, VISA & Sheba.

2015

Art Director

The Kitchen Table

Jul 2015 - Jul 2015
  • Sydney NSW 2000, Australia
  • Freelance
  • Working on Arnott's. Brought in to further develop an idea into a campaign across many touchpoints and help the client to imagine where the idea could lead in future campaigns.

2015

Digital art Director

The Guardian Labs

Feb 2015 - Jun 2015
  • Sydney NSW 2000, Australia
  • Freelance
  • Working across both editorial and commercial jobs within the business. Occassionally brought in during larger projects, to help visualise and design proposals from an idea to a prototype. The team involved designers, developers and journalists all working together to refine and build on each other's work.

2015

Art Director

Grey Group

Mar 2014 - Jan 2015
  • Sydney NSW 2000, Australia
  • Full Time

2014

Nov 2012 - Mar 2014
  • Sydney NSW 2000, Australia
  • Full Time

2012

Digital art Director

Various

Feb 2012 - Oct 2012
  • Sydney NSW 2000, Australia
  • Freelance
  • Working for various personal clients across tech, hospitality, marketing and healthcare industries.

2012

Digital art Director

LOUD

Mar 2009 - Jan 2012
  • Sydney NSW 2000, Australia
  • Full Time
  • As a team of 3, we introduced the shiny new thing called 'digital' to the agency and transformed the creative output from basic banners & EDMs to fully digital & integrated campaigns.

Education

2012

Advertising, Copywriting, Art Direction

AWARD School

Feb 2012 - Jun 2012
  • Sydney, Australia
  • AWARD is Asia/Oceania's premier advertising creative school. After graduating I was awarded a Top 10 spot.

2008

Bachelor of Design (Graphic Design)

Sydney Graphics College

Jan 2006 - Nov 2008
  • Sydney, Australia
  • My background is in Graphic Design, where I learnt the principles of design and design thinking, as well as how to apply them.