Growing up, I showed no promise in anything other than following snail trails right to their source. It’s a real wonder my parents didn’t show any real concern for my mental health, until the day I told them I would enroll in a design degree. I did design for a couple of years. Now I do art direction. Curiosity led me here — to advertising. Where I’ve been for the past 5 years as an Art Director. In that time I’ve worked for a number of national & global agencies in Australia and now the UK, including GTB, ClemengerBBDO, Grey and Ogilvy & Mather. Currently, I find myself in a little town called London. And I’m looking for freelance and full-time opportunities. Away from work, I keep my feet busy with football (yes, I’m an Australian who knows what football is); I have a sweet tooth that can locate the nearest bakery in a diabetic-al heartbeat; I like long walks and beaches, but refuse to combine the two for fear of becoming a total cliché; always have a book I’m currently reading (feel free to ask); and most of all, wish I could speak Spanish — but absolutely can't.Locked Pro Plan feature
Working across Global clients; Mastercard and Nesquik. From TVCs to activations and integrated campaigns. There was a strong focus here on PR-able ideas and the work we produced reflects that. As well as local market clients, such as Purina, Beko and Cif.
Car launch campaigns (including TV, posters & billboards, social & digital media) for Ford Motors, across UK & Europe. Working in both an art directing & copywriting capacity, I took projects from initial briefing through idea generation, executions, revisions, up to client presentation.
Art Direction across social & digital campaigns for Cadbury, Wagamama & Budweiser. From developing new technology to creating a humble social post, we covered it all for several concurrently running campaigns.
Working in an integrated agency environment for many Internationally and Nationally renowned brands, including Bacardi, Virgin Australia Airlines, Burger King, VISA & Sheba.
Working on Arnott's. Brought in to further develop an idea into a campaign across many touchpoints and help the client to imagine where the idea could lead in future campaigns.
Working across both editorial and commercial jobs within the business. Occassionally brought in during larger projects, to help visualise and design proposals from an idea to a prototype. The team involved designers, developers and journalists all working together to refine and build on each other's work.
Working for various personal clients across tech, hospitality, marketing and healthcare industries.
As a team of 3, we introduced the shiny new thing called 'digital' to the agency and transformed the creative output from basic banners & EDMs to fully digital & integrated campaigns.
AWARD is Asia/Oceania's premier advertising creative school. After graduating I was awarded a Top 10 spot.
My background is in Graphic Design, where I learnt the principles of design and design thinking, as well as how to apply them.