Work history
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Graphic Design ManagerCrossrail ltd
London, United KingdomFull Time
Crossrail is Europe’s largest infrastructure project which started construction in 2009 and will be completed in 2021 at the cost of c.£17.9bn. The project is jointly sponsored by TfL and the Department for Transport (DfT).
• Produced and managed the rollout of Crossrail brand and identity guidelines, which includes the production of print and digital assets as well as the production of photography, motion graphics and infographics.
• Collaboratively worked and supported both external & internal communication departments as well as supporting media relations.
• Managed and commissioned projects and developments to both corporate and internal websites within tight time frames.
• Support Transport for London media team with social media campaigns and requests.
• Produced, managed and designs to a high standard campaigns, stakeholder events and marketing materials, which also include:
- compile internal/external corporate exec-level and organisation-wide slide decks.
- social media marketing assets as well as manage all social media channels.
- a library of graphics and corporate photography, manage addition of material to Crossrail and Transport for London’s image libraries.
Achievements
• Revitalised digital channels through graphics following mothballing to see +300% website traffic in 3-months and +50K new LinkedIn followers and 3.2million views on YouTube in 12-months.
• Reduced digital overhead costs by 45% in response to the COVID-19 pandemic.
• Project managed private and public opening events across new stations, including the production of digital content for display and print which attracted >4,000 people. Key stakeholders attended from the Mayor’s Office and the City of London including Sadiq Khan (Mayor of London) & Andy Byford (Commissioner of Transport for London).
• Successfully branded and developed internal website hub a within budget to over 2,000 internal users (e.g. TfL, DfT, T1 contractors) streamlined communication channels about the ‘Trial Running’ phase of the programme. The launch was on-time despite production occurring during the COVID-19 lockdown period.
• Successfully developed, managed and branded a virtual tour site of Farringdon station during the beginning of COVID-19 lockdown period.
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Graphic DesignerRevital LTD
Ruislip, United KingdomFull Time
Founded in 1991, family-owned Revital sells branded and own-brand products across a range of categories including; vitamins and supplements, as well as food & drink, beauty and lifestyle products. Revital is an established, premium brand in the health and wellness sector and the company’s customer service focus includes employing nutritional experts in every store.
• Managed assistant designers and kept track of projects, assigned tasks and took the lead role on all content creation working alongside the Marketing department.
• Worked closely alongside the CEO and Project Manager for new store fit outs which include planning, interior design and the management of store artwork.
• Managed wide format printer and printing services that were offered to suppliers, which includes monitoring costs and issuing invoices.
• Worked closely with web development team and updated and created a catalogue of products, including photographing, touching up and uploading images on back-end system ‘Magento’.
• Developed concepts and artwork, creative graphic design solutions to help further develop Revital’s branding.
• Developing and created both digital and print content for a wide range of:
- print and digital campaigns
- publications and advertising
- presentations, leaflets, poster, product design and promotional marketing materials for in-store supplier visits.
Achievements
• Successfully carried out a rebrand across all existing and new stores which includes:
- planning of new store design features, product design and print digital content.
• Managed 17 stores; ad hoc requests for artwork and signage as well as the distribution of promotional material.
• Started in the role of Assistant Graphic Designer and within 1 year got promoted to role of Lead Designer / Manager.
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