About me
Experienced Social Media Manager, Researcher and Data Analyst that has worked for large global companies in different sectors. Confident managing large data sets and researching supplementary information. Good communication skills, experienced at implementing and managing social media strategies and liaising with large companies and clients.
Projects
- MScMy Masters dissertation looked at the niche range and diet of herbivores. I designed the data capture methods and using library and internet resources came up with a database of over 1000 plant species. I used statistical programs innovatively to show the information needed in the best possible way. The conclusions of the dissertation discovered some new interesting factors that may have led to the extinction of the Mammoth.
- Evolutionary treesAs part of my Masters I was given 10 species of Butterfly and asked to find their evolutionary relationship. I chose morphological (physical) characteristics to grade in presence or absence to create a matrix of characters. I then ran the matrix through Paup and manipulated the settings to create evolutionary trees to show the relationship of the Butterflies in the sample.
Work history
Social Media Executive
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One of the U.Ks fastest growing retailers in the young fashion market with 240 stores and an online store. I was hired temporarily to maintain the social media accounts, work on establishing a strategy, fill and execute a content diary and mentor the new Social Media Executive.
Achievements
• Increase in engagement across social media platforms.
Key Duties
• Created and executed social media strategy across social media channels.
• Dealt with customer service issues on social media.
• Mentored new employee.
Social Media Manager
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(redundancy due to company restructure): Charles Farris Ltd - Social Media and Assistant to the Retail Director
Established in 1845 Charles Farris has been making candles using traditional techniques ever since and have been awarded the Royal Warrant for their services. As well as Charles Farris I also worked on the launch of the Rathbornes brand; established in Ireland in 1488.
Achievements
• Klout scores on Charles Farris and Rathbornes brands have increased over 50%
• Increase of Instagram followers by 40% across both brands
• Increase in Twitter followers by 300% on Rathbornes
Key Duties
• Managed social media accounts on Rathbornes and Charles Farris
• Wrote blog posts and content for Rathbornes and Charles Farris websites and mailing lists.
• Assisted the Retail Director.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Exhibition
- Brand Management
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Environment
- Excel
- Office
- Powerpoint
- Word
Education
Advanced Methods in Taxonomy and Biodiveristy
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Working with the Natural History Museum to train the Taxonomists of the future. The structure of the course looked into all methods of evolution and methods scientists use to classify and discover new species, also a little bit of dinosaur hunting. My Dissertation looked into the extinction of the Mammoth and the dietary needs of herbivores.
Zoology
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This 3 year course looked into animal behaviour, habitat, physiology and evolution. In my first year I spent 2 weeks in South Africa studying the habitats of Golden Orb Web Spiders and in my second year I spent 3 weeks in Belize studying coral reef diversity and the physiology of Morelet's Tree Frog. My dissertation looked at how UV light affects development.
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Awards
Equality and Diversity
Short course on how to ensure that there is equality and diversity in the workplace.
Health and Safety in the Workplace
Run by the Red Cross I was awarded; Health and Safety in the Workplace