About me
Passionate about all things digital.
I have a deep interest in the new ways of communicating and new opportunity channels created by technologies, the Internet and Social Media.
My experience on Facebook allowed me to have in-depth contact with several types of businesses. I have worked closely with a wide range of companies and helped them building their Facebook and Instagram marketing strategies with very successful results.
Work history
Marketing ManagerSee Tickets
Lisbon, PortugalFull Time
- Plan and execute the online and offline strategy and marketing budget according to the company and clients' needs
- Supervise the marketing team, providing training and knowledge about best practices on a digital marketing environment
- Develop the company's social media presence (B2C and B2B)
- Work with external partners to support the company's brand strategy, as well as develop partnerships
- Develop affiliation program both through direct affiliation as well as through affiliate networks
- Trend analysis on UX for e-commerce
- Plan and implement paid media campaigns (Facebook, Instagram, LinkedIn, Google)
- Achievements
Grew Social Media base 1875% in 2019
Managed a budget of €100K+ and put ROAS above 1513%
Digital Account ManagerMeta
- Lisbon, PortugalFull Time
- Providing dedicated account management to strategic accounts;
- Outreaching to advertisers on the platform and discussing strategies and implementation on the platform;
- Providing feedback on result optimization and general tool guidance;
- Identifying possibilities for strategic improvement on a specific level, according to advertisers' business model and goals;
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Skills
- Facebook Advertising
- Google Adwords
- Google Analytics
- Social Media Marketing
- E-commerce
- Content and Media Writing
- SEO
- Adobe
Education
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Digital MarketingRestart - Instrituto de Criatividade e Novas Tecnologias
- Lisbon, Portugal
10-month course at one of the best professional schools in Lisbon. The course was given by professionals working on advertising agencies and on marketing departments of some of the biggest brands in the market. We were given a global understanding of the evolution of tradiotional and offline media and the path that put us where we are today in what comes to digital marketing. The final project consisted on the creation of a prototype of a product/service conceived for audiences in the digital market. In 2013 tourism was booming in Lisbon and we created a prototype of an app that would be beneficial for both consumers and business owners, as our intent was for business owners to have their own dashboard within the app that would allow them to create special promotions or events at their stores. While this happens, users within a certain radius would receive notifications from this offers.
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Events Management and ProductionRestart - Instrituto de Criatividade e Novas Tecnologias
- Lisbon, Portugal
10-month course at one of the best professional schools in Lisbon. Working closely with professionals coming directly from the industry, we went through all the theoretics about creating, producing and managing a live event. The final project included the production of a whole event from scratch, and we created an event based on one of José Saramago's books, The Stone Raft.
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