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Passionate about all things digital. I have a deep interest in the new ways of communicating and new opportunity channels created by technologies, the Internet and Social Media. My experience on Facebook allowed me to have in-depth contact with several types of businesses. I have worked closely with a wide range of companies and helped them building their Facebook and Instagram marketing strategies with very successful results.
- Providing dedicated account management to strategic accounts; - Outreaching to advertisers on the platform and discussing strategies and implementation on the platform; - Providing feedback on result optimization and general tool guidance; - Identifying possibilities for strategic improvement on a specific level, according to advertisers' business model and goals;
- Analyzing and reporting on Social Media monitorings on the brand and the brand's competitors
- Social Media management - Creating and managing a data base for the company's relevant matters (students, courses, competitors, events) - Production Assistant on the company's internal and events - concerts, master classes, exhibitions, conferences, film festivals such as DocLisboa, Montstra or IndieLisboa and local fairs such as Futurália or GreenFest
10-month course at one of the best professional schools in Lisbon. The course was given by professionals working on advertising agencies and on marketing departments of some of the biggest brands in the market. We were given a global understanding of the evolution of tradiotional and offline media and the path that put us where we are today in what comes to digital marketing. The final project consisted on the creation of a prototype of a product/service conceived for audiences in the digital market. In 2013 tourism was booming in Lisbon and we created a prototype of an app that would be beneficial for both consumers and business owners, as our intent was for business owners to have their own dashboard within the app that would allow them to create special promotions or events at their stores. While this happens, users within a certain radius would receive notifications from this offers.
10-month course at one of the best professional schools in Lisbon. Working closely with professionals coming directly from the industry, we went through all the theoretics about creating, producing and managing a live event. The final project included the production of a whole event from scratch, and we created an event based on one of José Saramago's books, The Stone Raft.
Degree in Performing Arts. Main subjects included Art, Cinema, Theatre and Literature. Other subjects such as Classic Culture, Cultural Studies and Foreign Languages were also part of the curriculum. I took English (proficiency level), Italian and Spanish (both introductory levels). Wrote my final thesis on the relationship between artwork and the museum space, focusing on the Unilever Series at Tate Modern and the work of Portuguese artist João Paulo Feliciano.