About me
Curious, optimistic by nature and passionate about the unknown.
I believe that attention to detail combined with a strategic, integrated and creative vision are the success of any project.
During my professional career, I quickly realized that my passion is social media. With more than 12 years of experience, this is undoubtedly the channel that excites me the most, due to the diversity, constant innovation and close contact that a brand can have in a continuous, impactful and, above all, differentiated way with its audience.
Work history
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Head of Social MediaDentsu Creative
- Lisbon, PortugalFull Time
Key Responsibilities:
_Led the development of strategic social media marketing plans for our clients and their associated creative campaigns.
_Worked with clients, partners, and platforms (directly and indirectly) with the goal of finding fast, creative, and efficient ways to build, execute, and measure innovative social media marketing plans that connected with customers, maximized engagement, and created sharing, talk value, and advocacy.
_Led the development and directed the implementation of a wide range of content forms, including video, text, still imagery, animation, live action, and other content forms that best utilized the technology available on any given social media/digital platform.
_Collaborated with our clients across business units to develop and execute creative ideas, plans, and strategies.
_Provided inspirational, creative, and thought leadership on ways to reach and gain the attention of target audiences.
_Planned creative campaign executions, on time, on budget, to scope.
_Managed external agencies/partners as necessary for tasks we could not complete internally.
_Built, led, and managed a team of talented professionals.
_Worked effectively with other departments within Dentsu Creative, especially creatives, media, and international teams.
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Head of CommunicationsLOHAD Lisboa
- Lisbon, PortugalFreelance
_Led the strategic direction of LOHAD’s communications and oversaw delivery, including PR, TV, radio, print, digital strategy, and internal communications.
_Advised and worked alongside clients and partners to devise and implement communications campaigns and projects.
_Led strategic communications for Chefs On Fire, Pop-Up Almada, and The Presidential, Gourmet Train Experience, enabling these projects to achieve 100% of their objectives by delivering campaigns of consistently high quality.
_Assisted the CEO, Director of Business Development, and Director of Production by providing communications expertise and support.
_Oversaw the planning, creation, and dissemination of marketing communications across a range of platforms.
_Oversaw all content marketing for the projects.
_Managed the multimedia creative designer’s work, developing designs and content for content marketing across all channels.
_Worked closely with LOHAD’s ambassadors and other high-profile celebrities and influencers.
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Skills
- Creative Content
- Social Media
- Social Activation
- Social Media Management
- Social Strategy
- Strategy
- Digital Content
- Project Management
Education
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MasterISCSP - UL
- Lisbon, Portugal
Awards
IMPROBABLE HOUSEMATES | MEOCannes Lions
Shortlist
- Consumer Services/Business to Business
- Single Market CampaignC
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IMPROBABLE HOUSEMATES | MEOCresta Awards
Silver
Brand Puspose
Creative Strategy+ Show more