About me

Senior PR, marketing and events professional with 25 years experience gained in-house, in agency and as a consultant. Extensive brand communications experience gained from working with clients within print and digital media, fashion retail, entertainment, lifestyle and charity sectors. Specialist Communications experience in consumer and trade media gained from working for five global media owners. Broad experience gained from working for start-ups and small brands, to large national and global businesses. Able to bring wealth of PR expertise, brand elevation & strategy, corporate, trade & consumer communications, media relations, product & feature placement, crisis management, influencer marketing, event production & management experience to the role. Self- starter, strong leader and a creative thinker, with ability to devise innovative campaigns and create the narrative. Proven track record for generating high levels of media coverage across all channels, and end-to-end delivery and project management of high-profile creative events, initiatives and activations. Exceptional contacts in both Trade and Consumer media at Editor and Director level, C-Suite, VIP talent and digital influencers.

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Work history

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PR Consultant and FounderAsbury PR
Jun 2006London, United KingdomFreelance
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Consultant and FounderAsbury PR
Jun 2006London, United KingdomFull Time
Founded consultancy to provide strategic brand press and communications, trade and consumer media relations, product/feature placement, celebrity/influencer marketing & engagement, event production/project management for a variety of clients, including global media owners, fashion and lifestyle retail brands, high profile events and personal profile representation. Brands & events represented include: The Pride of Scotland Awards 2024, TV Choice Awards (2022-23), Inside Soap Awards (2022-23), best Heroes Awards (2023), GRAZIAxVictoria Beckham, Radley London (handbags and accessories), FitFlop (footwear), Peachaus (sustainable lingerie and lifestyle clothing), CAYO (sustainable baby & toddler accessories), FARA Charity Shops, FARAxLCF 2024 ‘Sustainability is in our Jeans collaboration with London College of Fashion, NoLoGo-Chic (sustainable women’s clothing & accessories), Hope Fashion (women’s clothing), KISS Haunted House Party, KISStory On The Common, The Jacket Bar, Rays of Sunshine charity, Grace Sisters, Country Walking magazine’s #Walk1000Miles initiative, TUSK Ball 2019, Football for Peace Global Initiative Dinner 2019 with the Global Gift Foundation, Global Gift Gala London (2011-2018) hosted by Victoria Beckham and Eva Longoria and many more.

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Skills

• Fashion
• Events
• Marketing PR
• Excel
• Powerpoint
• Publicity
• Media Relations
• Public Relations
• Consumer PR
• Events PR