About me
A solution focussed and results orientated Senior Account Manager/ Event Manager / Marketing Manager with in-depth, diverse cross-sector experience and a sustained record of success. An innovative strategist, with a proven sales record growing sales and revenue across all areas of business. A professional who is proactive and tenacious, able to meet and exceed KPIs, creating positive business relationships. `Hands-on` and motivational, with a proven record of driving continuous performance; delivering a coherent vision whilst generating new opportunities and successfully achieving new business consistently. Able to work as a key conduit between organisational teams, in addition to managing complex projects and interfacing between the customer and the business. Commercially astute, with strong problem-solving and decision-making ability, together with excellent communication skills that have been consistently demonstrated.
Work history
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Group Conference & Events ManagerThe Jockey Club
- United KingdomFull Time
Achievements
• Delivered pipeline of over £300k in 72 hours
• Created a multi-channel campaign successfully generating national media coverage, prospects and new business acquisition
• Harmonisation of a CRM tool enabling improved campaign effectiveness as well as maintaining data integrity leading to increased customer satisfaction
Key Responsibilities
• Drive growth in revenue and profit across a portfolio of fourteen venues
• Positioning the venue collection as a recognised brand across multiple target audiences
• Engender a collaborative, brand focused strategy and approach across all customer touch points
• Manage internal stakeholders in a sensitive environment to gain buy in
Deliverables
• Deliver company events including tactical sales days, meetings, training & team-building, hospitality and exhibitions, owning measurement and generating ROI
• Design and deliver integrated, measurable campaigns including digital and print channels. Full ownership of reporting and measurement.
• Implement innovative processes to give venues a competitive edge including digital solutions
• Creation of all sales and marketing collateral from DM to digital adverts for both B2B and B2C markets
• Own all elements of the brand representation in the market place including national industry exhibitions, enquiry platforms, social media channels and website (familiar with WordPress CMS)
• Shaping PR activities to support sales endeavours as well as raising brand awareness
• Proactively manage media agencies relationships
• Be the brand champion for key event industry organisations, attending networking events and hosting prospects
• Harmonisation of a CRM tool
• Strategic level business insight
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Conference & Events ManagerThe Jockey Club
- Cheltenham, United KingdomFull Time
Achievements
• Initiated a customer insight programme where the team consistently achieved a top 5 position nationally for excellence in customer service under my leadership
• Recognised for capabilities and promoted to Group role in the organisation
Key Responsibilities
• Hands on account management of both corporate and consumer clients
• Led a motivated and driven team delivering over five hundred corporate, consumer and in-house events a year.
• Overall responsibility for the sales, marketing and operations functions, successfully growing revenue and profit year on year
Deliverables
• Creation of dynamic sales and marketing strategies to drive pipeline, conversion and retention across B2B and B2C accounts
• Robust management of team workloads with responsibility for ensuring the departments had accountability for delivering their elements on time and to standard
• Delivery and control of the department budget, forecasts and board paper contributions
• Proactively drove performance of individuals resulting in targets being surpassed and service levels exceeded
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Education
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Undergraduate degree in MarketingLancaster University
- Lancaster, United Kingdom