I am a social media consultant with 8+ experience in social media marketing under my belt. Highlights include helping to create and revamp social media strategies that have helped clients reach 1 million followers on Instagram, recruit and train teams with TikTok at their London hq offices, managing paid social budgets of £50k+ and building social media workflow tools to make the lives of social media managers easier and less stressful. Experience also includes intricate stakeholder management, recruiting, training and leading social media teams. I led on organic social for the Garden of GREAT exhibition, during the FIFA World Cup in Qatar and liaised with PR teams for UK ambassadors such as Katherine Jenkins OBE.
I have written copy for websites, created and implemented offline and digital marketing campaigns and nourished online communities. I have established teams and developed social media strategies to align with industry standards and company objectives and KPI's. Previous clients include
Previous clients have ranged from electrical engineering, business services and fashion startups, to corporates such as the Universities of Greenwich, University of East London and London & Partners and the Cabinet Office in the UK government. Covering B2B and B2C industries and even organisations that serve both audiences.
I look forward to connecting and helping you stress proof your social media marketing 😌 🌊 Sveta
Projects credited in
- University of Greenwich: Change Starts HereThrough consultation, collaboration and co-creation, one of the most diverse and inclusive higher education institutions in the world has reconnected with its core purpose and crafted a powerful new story to engage students and staff. The University of Greenwich knew it needed to better explain how it added value, beyond being centred on the celebrated heritage site in Greenwich. These grand and austere buildings are at odds with the University’s deep social roots, formed helping many first gen
Work history
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Social Media ManagerNewell Brands
- London, United KingdomFreelance
Worked on the Contigo brand within Newell Brands on their UK launch on TikTok
- Developed TikTok strategy and managed the TikTok channel
- Secured and oversaw paid, influencer and content creator budget
- Sourced content ideas and wrote caption copy
- Found creators and influencers for content creation
- Wrote briefs for content and oversaw content creation and editing
- Created a training system with templates for creators
- Analysed performance and delivered Q2 results
Social and Digital Lead for GREATM&C Saatchi
- London, United KingdomFull Time
+ Show more
Skills
- Social Media
- Social Media Management
- Social Media Advertising
- Paid Media
- Social Media Marketing
- Content Management
- Calendar Management
- Project Management
- Fluent French
- Fluent Russian
Education
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U
BA (Hons) Business Entrepreneurship and InnovationUniversity of Greenwich
- London, United Kingdom