Svetlana Fedina
Available

Svetlana Fedina

Fashion DesignerAmsterdam, Netherlands
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Connections
Neil Bennett
Bella Robinson
Kid Circus
Svetlana Fedina
Available

Svetlana Fedina

Fashion DesignerAmsterdam, Netherlands
About me
I am a fashion designer, freelance stylist and an owner of sustainable fashion brand, called StillSveta.
Projects
  • Love triangle
    Love triangleLove story featuring StillSveta's sustainable clothing designs
  • No More Plastic
    No More PlasticToday, many parts of the world face major challenges due to limited freshwater availability. The majority of the world’s freshwater resources are contaminated and polluted. In developing countries, 70 percent of industrial waste is dumped untreated into waters, polluting the usable water supply. Our preference for convenient, single-use shopping bags and plastic water bottles isn’t the only problem. In order to truly address water usage and pollution, we need to look at the big industries tha
  • Solving Wool Mysteries
    Solving Wool MysteriesThe main idea of this collection was to create a greener alternative to the leather jacket. Leather represents cruelty to animals and the industry behind it is really bad for the environment. Furthermore the leather tanning process is highly toxic, which later can affect health of the person who wears it. Educating people on this and and finding better alternatives is very important. This is why I created a biker jacket made from organic wool, and that is why the entire collection is created fro
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Skills
  • Styling
  • Fashion Styling
  • Visual Merchandising
  • Art Direction
  • E-commerce
  • Brand Styling
  • Commercial Styling
  • Ethical Fashion
  • Sustainable Design
  • Photography
Education
    O
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    MSc MarketingOxford Brookes University
    Oxford, United Kingdom
    Dissertation topic: ‘An examination of brand personality and brand loyalty in the fashion industry in the UK and Russia’
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    PhotographyOxford Brookes University
     - London, United Kingdom
Awards
    A' Design Award & Competition logo
    A' Design Award & Competition logo
    A'Design Award Winner - Silver AwardA' Design Award & Competition
    Svetlana Fedina, the creator of the award winning work for StillSveta. The idea was to create a sustainable alternative to the leather jacket. Leather represents cruelty to animals as well as being a toxic industry to the planet. The main design is made from organic wool, which has a better ecological footprint. The entire collection celebrates youth to remain appealing and to send a message to the generation that is in charge of the future. This unisex collection also challenges traditional gender roles, blurring the lines to demonstrate freedom of sexuality. This results in a more sustainable production by reducing complexity and minimising waste.