Sweta Pathak Creative Director-Campaign's 'Ones to watch' female leaders

About me

Sweta is a Senior Creative/Creative Director (Art) with more than twenty years experience in the advertising & marketing comms industry. She has worked in London, the regions and Internationally for agencies big and small, producing award-winning work across all disciplines. Her work has been recognized by: Cannes, D&AD, One Show, Campaign Press & Poster and the Outdoor Hall Of Fame. Conceptual thinking, an eye for detail and a fresh approach to creative ideas and craft are Sweta’s strong points. Being one of the very few senior female advertising creatives in the Midlands, Sweta is keen to share her learnings and experience with women aspiring to find their place in the industry. Which is why she co-founded “Women Unltd” in March 2018, the first and only networking platform for women in the creative and marketing industries in Birmingham. Sweta has also been a guest lecturer and a mentor for visual communication students at the Birmingham City University since 2009. More recently, she was awarded a Google scholarship to attend the RARE workshop in collaboration with the D&AD Festival in London – a 2-day masterclass for 50 unusual creative minds from all over the world with a shared purpose of promoting diversity in the creative industries.

Questions Projects Experience Team

Projects

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Digital ArtIn my downtime I like to sketch, draw and paint. I've started doing this digitally using the Procreate App on my ipad Pro. I like to work with acrylic and oil pastels creating textures and layers. I've ben asked to sell some of my work as prints by people.
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UnfilteredUnfiltered is the honest truth about being a woman in the creative and marketing industries. After realising that we’re pretty tired of the same old sexist sh*t, ‘Women Unltd’ and ‘we are Outspoken’ have joined forces, bringing in expert guests to share experiences, solutions and hot tips. In our first podcast titled 'Money Money Money' we discuss pay-gap issues, negotiating skills and other 'money chat' that women usually shy away from. The podcast is available on Apple itunes https://podcas
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Subway - OutdoorThis simple outdoor idea using Subway's iconic logo got selected for Campaign's Outdoor Hall Of Fame. It also got the BEST badge on Best ads of the world.
Photographic Art Direction - Freya Lingerie & Freya SwimPhotographic art direction and concepts to market the SS and AW collections for Freya lingerie and Freya swim. Creating look-books, film, content, printed collateral, BTS and more.
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Drayton Manor Park - TVThe ‘Little Moments’ campaign was created primarily to communicate to families that Drayton Manor is where lasting memories are made. The TV, radio and digital work included tactical bursts for their annual fireworks event, which pulled in 28% more guests than their previous record number, and a Christmas event that enticed 16% more visitors than the previous record.
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Jim Will Fix It - Posters & Press ads for NAPACWhen the Jimmy Savile scandal broke, NAPAC wanted to run a tactical ad to raise awareness ASAP. With only a few hours to come up with an idea, posters and press ads using the iconic 'Jim'll Fix It' badge were created to run nationally. The poster also got the BEST badge on Bestads.