About me
A fashion communication and promotion graduate who is an extremely creative, imaginative and resourceful individual. A highly attentive and adaptable with experience in PR, social media, events, digital marketing and editorial. Within my previous role working within social media and events, assisted in organising and running events for key clients such as Klarna, OLEHENRIKSEN, Eve Lom, Boyish Jeans and Guess. Also managed and assisted several key paid partnership activations, ensuring all deliverables have been met resulting in high quality content.
Through liaisons with both digital and print journalists, my work has been featured in a wide variety of high-profile publications, including the following: Harpaars Bazaar, Mens Health, Womens Health, Marie Claire, Cosmopolitan, The Sun and The Express.
Priding myself in my social and communication skills, thriving in challenging and high pressured environments, working hard to produce fresh ideas and would love to develop further in this industry.
Work history
Digital ExecutiveTRACE Publicity
- London, United KingdomFull Time
Responsible for daily coverage monitoring, liaising with influencers, agents and clients with consistent brand placements across social media platforms. Created and delivered monthly reports detailing achieved KPI’s, ROI on paid partnerships and missed opportunities. Analysed new digital trends and ensured all client and agency plans are reflective of the latest social influences. Complied accurate influencer lists reflective of each clients target audience, using platforms such as Traackr and Popular Chips to collate influencer metrics. Assisted and managed paid partnership collaborations, resulting in high quality content, Contributed to pitching for wider influencer campaigns for prospective and secured clients. Planned and executed smaller scale brand engagement opportunities to strengthen brand awareness and generate conversion. I was also responsible for the agency’s social media, planning posts weeks in advance, curating engaging captions and upholding community management.
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Digital Marketing ExecutiveReboot Online
- London, United KingdomFull Time
Working as a part of the in-house digital PR and outreach team, working to create unique research pieces for a diverse client base, ranging from health and beauty - to property and business. Worked on 3 to 4 different campaigns monthly, as well as collaborating with the in-house graphic designer to create bold visuals to compliment the research. As well as conducting extensive research and producing digital campaigns, has built up skills within SEO and content marketing.
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Skills
- Public Relations
- Digital Marketing
- Statistical Analysis
- Press Releases
- Social Media
- Social Media Marketing
- Social Media Management
- Social Media Advertising
- Digital Strategy
- Photo Editing
- Photo Manipulation
- Photo Assisting
- Photography
- Photographic Direction
- SEO
- SEO Copywriting
- Content Strategy
- Copywriting
- Branding
- Brand Awareness
- Community Engagement
- Community Outreach
- Adobe Photoshop
- Adobe Indesign
- Mail Chimp
- Google Analytics
- Influencer Engagement
- Influencer Management
- Influencer Marketing
- Teamworking
- Communication
- Organisation
Education
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Bachelor of Arts (BA) Nottingham Trent University
- Nottingham, United Kingdom
2:1 in Fashion Communication and Promotion