✨ Hi there! My name is Sydney, and I love to talk creative!
As a lifelong learner who is passionate about marketing, design, and expanding my skill set, I am well-versed in combining industry-standard practices with a novel perspective to create compelling consumer experiences.
Since 2015, I’ve been collaborating with a variety of organizations across different sectors including education, non-profits, e-commerce, design and marketing, and arts and culture to contribute my digital design expertise and marketing insights. Having worked over the past seven years on a multitude of in-house digital and client-based design projects, I've become proficient in integrating digital storytelling practices across different mediums and social media channels to create insightful and memorable brand-to-consumer interactions.
Work history
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Digital Marketing and Communications CoordinatorOntario Presents
- Toronto, Canada
• Develop omni-channel communications plans to support program-specific and organization activities
• Design print and digital marketing materials including social media assets, annual reports, and event programs using Adobe Creative Cloud and Canva.
• Manage logistics and technical aspects of in-person events and gatherings, liaising with vendors, venues, and other industry contacts to ensure successful networking events.
• Coordinate with external web developers to monitor, manage, and troubleshoot 1 organizational website and 5 subsites using Drupal, WordPress, Pantheon, GoDaddy and Bluehost.
• Oversaw the production of 2 monthly newsletters with an audience of 1,300+ industry professionals with an average open rate of 51% and CTR of 5.6%
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Graphic DesignerWe Write Stories
- Toronto, CanadaInternship
• Stylize manuscripts for magazines including UVic Torch, Malahat Review, and Theatre SKAM by applying correct stylesheets, formatting line breaks, and checking and correcting spelling and grammar, which creates a high-quality and error-free print production
• Insert corrections and reorganize pages of proof documents using Adobe Acrobat
• Create stylesheets using Microsoft Word to streamline print production process and ensure that page count, line spacing, and tracking are consistent across different text styles and documents
• Format e-books for publication, using Adobe Acrobat Pro to integrate bookmarks and hyperlinks for a seamless digital reading experience
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Adobe Premiere Pro
- Adobe Acrobat
- Microsoft Office
- Graphic Design
- Social Media Marketing
- Print Design
- Mail Chimp
Education
Awards
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Regional Chair’s Classic in Memory of Roger Anderson AwardDurham College
Awarded to the top 2 students registered in each 2 and 3-year full-time post-secondary diploma programs. Scholarships are based on year 1 and 2 grades, students must be returning to the same program for year 2 or 3.