About me
A classically trained senior-marketeer with 18 years experience of brand strategy and global marketing communications planning/ activation, across household consumer and charity brands – including Diageo, Nesta and Comic Relief. Passionate about the power of brands, consumers and innovation to change the world.
Projects
Projects credited in
- Alzheimer's Society | #AskUsAnythingCreative: Don’t Panic Production: Villager Director: Jack Bowden Producers: Johnnie Campbell, Georgia Woolley13
Work history
Director of Brand & MarketingThe Prince’s Trust
London, United KingdomFull Time
Overseeing brand, marketing fundrausing products and youth marketing, Events and mass fundraising & legacies.
Head of MarketingAlzheimer's Society
London, United KingdomFull Time
I led Alzheimer’s Society’s marketing to 3m+ current supporters and the public: Raising awareness of dementia, the biggest health and social care challenge of our time. Promoting campaigns to change policy and systems. And letting the 850,000 people with a diagnosis of dementia know our services and information are there to help them and their family and friends.
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Skills
- Marketing
- Brand Activation
- Innovation Strategy
- Brand Strategy
- Communications
- Digital Marketing
- Brand Building
- Copywriting
- Market Research
- Product Innovation
Education
BA (hons) Human, Social and Political SciencesUniversity of Cambridge
Cambridge, United Kingdom