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Tabitha Newell

Digital Content Editor

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Editor - Content Strategist - Content Marketing Strategist

Projects

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About me

Experienced digital content creator and editorial specialist with a demonstrated history of producing commercial, omni-channel strategies and campaigns for global e-commerce leaders including ASOS.com and Topshop. Skilled in developing and executing creative briefs, writing and editing, consumer analysis, brand building, international management and leadership.

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Skills

  • Editing
  • Digital Expertise
  • Writing
  • Brand Content
  • Brand Creative Strategy
  • Creative Thinking
  • Problem Solver
  • Customer Analysis
  • Brand Building
  • Video Content

Work history

2017

Lead Content Editor

ASOS

Jan 2011 - Jun 2017
  • Full Time
  • Focused on developing and growing the brand's global content strategy for womenswear; overseeing an international team of editors to ensure that all content produced achieved the required commercial objectives while engaging customers across multiple channels and territories.

Education

2003

BA (Hons) First Class, Design Practice (Fashion)

University of Salford

Sep 2000 - Jun 2003
  • Salford, United Kingdom
  • Specialising in styling, image making and photography

Awards

2013

Best content marketing campaign

The Marketing Society

  • ASOS #BestNightEver

2013

Brand innovator of the year

Marketing Week Engage Awards

  • ASOS #BestNightEver

2013

Best leading edge thinking

The Marketing Society

  • ASOS #BestNightEver

2013

Campaign of the year

The Festival of Media Global Awards

  • ASOS #BestNightEver

2013

Best integrated marketing campaign

Revolution Awards

  • ASOS #BestNightEver

2013

Silver Media Lion

Cannes Lions School

  • ASOS #BestNightEver

2013

Best use of video in a campaign

Revolution Awards

  • ASOS #BestNightEver