Experienced digital content creator and editorial specialist with a demonstrated history of producing commercial, omni-channel strategies and campaigns for global e-commerce leaders including ASOS.com and Topshop. Skilled in developing and executing creative briefs, writing and editing, consumer analysis, brand building, international management and leadership.
Work history
Lead Content EditorASOS
- Full Time
Focused on developing and growing the brand's global content strategy for womenswear; overseeing an international team of editors to ensure that all content produced achieved the required commercial objectives while engaging customers across multiple channels and territories.
Skills
- Editing
- Digital Expertise
- Writing
- Brand Content
- Brand Creative Strategy
- Creative Thinking
- Problem Solver
- Customer Analysis
- Brand Building
- Video Content
Education
BA (Hons) First Class, Design Practice (Fashion)
- Salford, United Kingdom
Specialising in styling, image making and photography
Awards
Best content marketing campaignThe Marketing Society
ASOS #BestNightEverBest leading edge thinkingThe Marketing Society
ASOS #BestNightEver+ Show more