About me
Strategically minded Senior Marketing Manager with proven success optimising brand visibility and cohesiveness while engaging target audiences via high-impact campaigns with budgets of <£2million. Adopted an empowering leadership style to inspire creative and dynamic Marketing teams of up to thirty staff. Natural affinity for generating and analysing audience insight to inform marketing plans, resulting in improved customer acquisition, engagement, and retention. Passionate about translating consumer data/market insights and analytics into strategies to strengthen brand positions and amplify customer reach, maximising campaign Return on Investment (RoI) across traditional/digital marketing channels, including social media, e-Commerce, and website content curation. Strong cultural awareness and a global outlook gained through international experience.
Work history
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Senior Marketing Business PartnerAML RightSource
London, United KingdomFull Time
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Senior Marketing Business Partner - Content & DigitalAML RightSource
London, United KingdomFull Time
Enjoyed rapid progression within this leading provider of Anti-Money Laundering (AML) and financial crime compliance services; from initial role overseeing development and implementation of global content strategy across multi-channel distribution as Global Content Marketing Specialist to current role business partnering role in recognition of impressive strategic thinking and problem-solving skills. Displayed agility to seamlessly react to change during rapid business growth and acquisition. Manage and performance monitor teams of up to seven staff (securing the highest Manager-employee engagement score) while fostering sales and marketing partnerships to complete over 15 strategic projects.
Key achievements
• Cut department costs by 7% through strategic resourcing while managing marketing digital budgets of up to £300,000.
• Defined and embedded campaign briefing process while automating project management approach.
• Awarded highest and most consistent "Peakon" reviews in employee engagement from peers.
• Developed and project-managed diverse content types, including video, social media, and case studies.
• Reduced staff attrition having embedded a culture of talent retention, development, and succession planning, with two direct reports securing promotion.
• Oversaw development and implementation of EMEA and APAC market strategy during tenure within Growth Marketing division; collaborated with Sales and Product teams to create market strategies across digital, events and Account-Based Marketing (ABM) channels.
• Led international team delivering product / lead-generation marketing strategy for EMEA technology and managed services offerings.
• Introduced automated lead-generation campaigns totalling 300+ leads; oversaw CRM data cleanse and pipeline-building project, resulting in $18,500,000+ in sales in first three months.
• Guided Brand team with advertising during critical rebranding campaign.
• Fostered relationships with five digital and creative agencies to complete all projects.
• Authored and deployed global growth marketing campaign strategy.
• Analysed, identified, and streamlined internal campaign process gaps.
• Introduced customer personas and customised buyer journeys alongside Sales staff and other internal stakeholders.
• Developed and implemented lead-generation digital marketing campaigns across LinkedIn, email automation via HubSpot, Google Ads, and Twitter to deliver growth marketing agenda.
• Pioneered rollout of Marketing Qualified Lead (MQL) scoring matrix aligned with strategic sales requirements.
• Project-managed development and publishing of content in form of interviews, podcasts, blogs and articles.
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Skills
- Digital Advertising
- Digital Analysis
- Digital Campaign
- Digital Marketing
- Marketing Analytics
- Marketing Planning
- Campaign Strategy
- Digital Strategy
- Web Analytics
- Web Administration
Education
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BARobert Gordon University
- Aberdeen, United Kingdom