Work history
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Creative Marketing ManagerPrickly Bear
London, United Kingdom
Developed and executed innovative marketing strategies, resulting in a 50% increase in user acquisition.
Managed marketing campaigns for multiple apps, achieving a cohesive brand presence and increasing user engagement by 30%
Spearheaded influencer campaigns, leading to a 40% increase in brand awareness and a 20% uptick in engagement.
Formulated compelling messaging that effectively conveyed the educational benefits of Prickly Bear apps to parents, while making them fun and engaging for kids, leading to a 20% rise in app downloads.
Initiated and led a complete overhaul of a 25+ page website, that resonated with target audiences resulting in increased brand loyalty and profitability.
Directed the creation of visually cohesive campaigns through meticulous storyboarding, ensuring alignment with brand messaging.
Devised dual campaign strategies targeting both kids and parents separately, yielding a 15% increase in user engagement.
Collaborated closely with the product development team, ensuring messaging alignment with product features and promptly incorporating customer feedback.
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Head of Creative Marketing & ContentDermatica
- London, United KingdomFull Time
Led a brand repositioning effort that propelled Dermatica into the global market.
Initiated and spearheaded a comprehensive overhaul of the website, achieving a substantial 30% increase in visibility within the first 4 months. This transformation included authoring all website copy and collaborating seamlessly with the dermatology team and creative team, resulting in a commendable 15% upswing in website conversions.
Executed marketing campaigns in alignment with Dermatica's brand vision, driving a 30% surge in brand recognition.
Successfully managed and grew social media platforms, including growing the TikTok account to a net following of 37.9K and increasing our Instagram reach to 40M.
Managed the end-to-end production of marketing materials, fostering seamless collaboration among designers, copywriters, and stakeholders, leading to a 15% reduction in production time.
Aligned messaging and branding with product features through close collaboration with the product development team.
Conceptualised and implemented a cohesive content strategy across diverse customer touchpoints—website, blog, social media, patient leaflets, email marketing, and product packaging—effectively weaving the brand’s narrative to educate and engage customers.
Kept the company’s marketing efforts at the forefront of the skincare industry by staying up-to-date on trends and competitor strategies.
Analysed marketing campaign results, which guided recommendations that improved subsequent campaigns.
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Skills
- Social Media Marketing
- Brand Awareness
- Photography
- Adobe Photoshop
- Brand Storytelling
- Brand Marketing
- Content Creation
- Campaign Management
- Content Development
- Strategic Marketing